Take control of your hotel loyalty programs

Using the right hotel loyalty software.

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Hotel Loyalty Programs: The Whats, Whys and Hows Explained Thoroughly

Hotel loyalty programs are the special programs run by stand alone hotels and hotel chains to enhance their brand value. These guest loyalty programs in hotels include offering memberships to guests. Against which, hotels provide amenities, discounts and reward points to guests during their transactions with the hotel brand.

So, basically these hotel rewards programs are one way to thank your hotel’s loyal and frequent guests.

How can loyalty programs benefit your hotel or hotel group?

Loyalty programs at hotels encourage guests to prefer your property whenever they need an accommodation. This increases repeat guests at your hotel and maintains your earned revenue. And along with that, you get a chance to enhance your brand value.

They promote your brand value

They promote your brand value

Your repeat guests increase

Your repeat guests increase

You attract new guests

You attract new guests

Your hotel revenue grows

Your hotel revenue grows

Cashless payments make way

Cashless payments make way

Your direct bookings amplify

Your direct bookings amplify

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When is the right time to start loyalty programs at hotels?

In theory, beginning loyalty program for hotels depends on many different factors such as type and size of your business, the type of guests you receive and also for how long have you been in the business. Secondly, you need clear insights of your peak seasons as well as low seasons. Along with that, the frequency of the repeat guests you receive, also matters. Apart from that, your hotel reward programs can also affect your equation with your competitors.

However, practically there is no right time to start with hotel reward programs. All you need is an accurate guests database, reports of the repeat guest and an apt hotel loyalty software.

How do I build loyalty programs for hotels?

As there are different kinds of loyalty programs for hotels, there is no road map to start building them. However to begin with, you can start building and sorting your guest database. Then, plan on how you would like to run your hotel loyalty programs. After that, decide on your loyalty offers. Once that is done, frame proper terms and conditions and think of the ways to spread the word about your loyalty programs at your hotel.

Here, a hotel loyalty software can actively help you in building and maintaining your loyalty programs however you want.

How can eZee iLoyalty streamline your hotel loyalty programs?

eZee iLoyalty helps you to build, run and maintain all the operations of your hotel loyalty programs. It brings all your reward program operations at the core and ensures that you get a flawless loyalty program management.

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Rewards, promotions and redemptions

Including promotions and rewards, eZee iLoyalty helps you with all aspects of guest loyalty programs in your hotel. Whether you add reward points, offer discounts and promotions on stays or any recreational services, you can manage all of them effortlessly with our loyalty program software. Moreover, the decision of the right time of offering rewards is always yours.

Geneally, loyalty cards or promotional codes are given to guests who enrol for your hotel’s loyalty program. Using those cards or codes, they can redeem their reward points and gifts. In this entire process, our hotel loyalty program software allows you to define any unique rewards that your customers may value highly.

Card Management

Card Management

Loyalty cards or pins are your guests’ key to avail your loyalty offers. Our hotel loyalty program software lets you restrict their membership keys to a location or keep it open at your entire hotel chain.

Transaction History

Transaction History

Using our loyalty program software, you can track the journey of all the guests who have enrolled in your hotel rewards program. Additionally, it also allows you to follow the usage of their memberships.

Guest Database and Preferences

Guest Database and Preferences

With eZee’s hotel loyalty program software, you have a complete information about all your guests at one place. So, you can understand their preferences and serve better. Moreover, you have flawless loyalty program management.

Guest Notifications

Guest Notifications

Update your guests with your promotions and reward programs via emails and SMS sent from our hotel loyalty programs software. Similarly, notify them upon every transaction done on their membership.

Website Widget

Website Widget

Our hotel loyalty program software comes with website widget. So, you can showcase your rewards program to visitors. Additionally, your members can login to their accounts from the widget and track their transactions.

Graphical dashboard

Graphical dashboard

eZee iLoyalty brings detailed insights through the graphical representation of your hotel loyalty program. So, you get fully accustomed with the ins and outs of your loyalty programs at one place.

This is just a glimpse of our loyalty software... There’s much more to eZee iLoyalty

Explore more of eZee iLoyalty

It’s not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalty by giving it.

Start earning now!

FAQs: Find the answers to the questions that tickle your mind

  • What are the different kinds of loyalty programs for hotels?

    Different hotels have their different loyalty program models. In accordance with that, they offer several inducements in form of hotel rewards such as free amenities, certain nights’ stay for free, discounts and reward points.

  • Can this hotel loyalty program software manage my hotel chain’s loyalty programs?

    Yes, definitely. You can centrally manage the loyalty programs of your entire hotel chain to all the corners with eZee iLoyalty. As per your loyalty programs, you’d either want to restrict the access of your loyalty memberships to one hotel or location or you’d want to keep it accessible at every location. You can manage your loyalty programs efficiently either way.

  • Is it compulsory to use cards for hotel loyalty programs?

    Not really. But using membership cards is the most feasible way to manage your loyalty reward programs. In most cases a dedicated loyalty membership card is given to your guests.
    The reward points, redemptions, transactions, and everything is calculated on these memberships. So you can effectively manage your hotel loyalty points without any juggles.

  • How to inform guests about their usage of loyalty programs?

    You don't need to separately perform any operations to inform your guests. Our hotel loyalty program software sends SMS and email directly to your guests and notifies them about each transaction.

  • What is a website widget? How does the website widget work?

    Website widget is an exceptional feature that promotes your loyalty programs on your website. Additionally, your guests can login to their respective accounts and get all the important details regarding their loyalty memberships.

  • What kind of data does this loyalty program software collect?

    Our loyalty management software stores all your guests’ basic information at a single place. It also keeps account of your guests’ special preferences, so that you can cater to your guests in the best possible way.

  • Can this software help me analyze the efficiency of my loyalty programs?

    Yes, our software gives you detailed insights into the performance of your various loyalty programs in the form of intuitive graphs. So you can analyse the performance of your loyalty programs

  • How is eZee iLoyalty different from other hotel loyalty program software?

    Apart from handling the basics of the loyalty programs, eZee iLoyalty comes with some exceptional features such as website widget, the ability to save guest preferences, notification through email and SMS and many more. With such features, your loyalty programs get completely sorted. Moreover, you guest services get better. This is how eZee iLoyalty is different from other loyalty program software.

  • Can this software be integrated with the other hotel management solutions I currently use?

    Currently, eZee iLoyalty is only integrated with eZee FrontDesk, our desktop based hotel management software and eZee Absolute, our online hotel management software.

  • What are the subscription terms of this software?

    You can get this software under monthly, quarterly and yearly subscriptions. To get your quote, contact our sales team today.

If you don't find your question here, please get back to us.
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