Hotel loyalty programs are the special programs run by stand alone hotels and hotel chains to enhance their brand value. These guest loyalty programs in hotels include offering memberships to guests. Against which, hotels provide amenities, discounts and reward points to guests during their transactions with the hotel brand.
So, basically these hotel rewards programs are one way to thank your hotel’s loyal and frequent guests.
Loyalty programs at hotels encourage guests to prefer your property whenever they need an accommodation. This increases repeat guests at your hotel and maintains your earned revenue. And along with that, you get a chance to enhance your brand value.
In theory, beginning loyalty program for hotels depends on many different factors such as type and size of your business, the type of guests you receive and also for how long have you been in the business. Secondly, you need clear insights of your peak seasons as well as low seasons. Along with that, the frequency of the repeat guests you receive, also matters. Apart from that, your hotel reward programs can also affect your equation with your competitors.
However, practically there is no right time to start with hotel reward programs. All you need is an accurate guests database, reports of the repeat guest and an apt hotel loyalty software.
As there are different kinds of loyalty programs for hotels, there is no road map to start building them. However to begin with, you can start building and sorting your guest database. Then, plan on how you would like to run your hotel loyalty programs. After that, decide on your loyalty offers. Once that is done, frame proper terms and conditions and think of the ways to spread the word about your loyalty programs at your hotel.
Here, a hotel loyalty software can actively help you in building and maintaining your loyalty programs however you want.
Including promotions and rewards, eZee iLoyalty helps you with all aspects of guest loyalty programs in your hotel. Whether you add reward points, offer discounts and promotions on stays or any recreational services, you can manage all of them effortlessly with our loyalty program software. Moreover, the decision of the right time of offering rewards is always yours.
Geneally, loyalty cards or promotional codes are given to guests who enrol for your hotel’s loyalty program. Using those cards or codes, they can redeem their reward points and gifts. In this entire process, our hotel loyalty program software allows you to define any unique rewards that your customers may value highly.
Loyalty cards or pins are your guests’ key to avail your loyalty offers. Our hotel loyalty program software lets you restrict their membership keys to a location or keep it open at your entire hotel chain.
Using our loyalty program software, you can track the journey of all the guests who have enrolled in your hotel rewards program. Additionally, it also allows you to follow the usage of their memberships.
With eZee’s hotel loyalty program software, you have a complete information about all your guests at one place. So, you can understand their preferences and serve better. Moreover, you have flawless loyalty program management.
Update your guests with your promotions and reward programs via emails and SMS sent from our hotel loyalty programs software. Similarly, notify them upon every transaction done on their membership.
Our hotel loyalty program software comes with website widget. So, you can showcase your rewards program to visitors. Additionally, your members can login to their accounts from the widget and track their transactions.
eZee iLoyalty brings detailed insights through the graphical representation of your hotel loyalty program. So, you get fully accustomed with the ins and outs of your loyalty programs at one place.
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Different hotels have their different loyalty program models. In accordance with that, they offer several inducements in form of hotel rewards such as free amenities, certain nights’ stay for free, discounts and reward points.
Yes, definitely. You can centrally manage the loyalty programs of your entire hotel chain to all the corners with eZee iLoyalty. As per your loyalty programs, you’d either want to restrict the access of your loyalty memberships to one hotel or location or you’d want to keep it accessible at every location. You can manage your loyalty programs efficiently either way.
Not really. But using membership cards is the most feasible way to manage your loyalty reward programs. In most cases a dedicated loyalty membership card is given to your guests.
The reward points, redemptions, transactions, and everything is calculated on these memberships. So you can effectively manage your hotel loyalty points without any juggles.
You don't need to separately perform any operations to inform your guests. Our hotel loyalty program software sends SMS and email directly to your guests and notifies them about each transaction.
Website widget is an exceptional feature that promotes your loyalty programs on your website. Additionally, your guests can login to their respective accounts and get all the important details regarding their loyalty memberships.
Our loyalty management software stores all your guests’ basic information at a single place. It also keeps account of your guests’ special preferences, so that you can cater to your guests in the best possible way.
Yes, our software gives you detailed insights into the performance of your various loyalty programs in the form of intuitive graphs. So you can analyse the performance of your loyalty programs
Apart from handling the basics of the loyalty programs, eZee iLoyalty comes with some exceptional features such as website widget, the ability to save guest preferences, notification through email and SMS and many more. With such features, your loyalty programs get completely sorted. Moreover, you guest services get better. This is how eZee iLoyalty is different from other loyalty program software.
Currently, eZee iLoyalty is only integrated with eZee FrontDesk, our desktop based hotel management software and eZee Absolute, our online hotel management software.
You can get this software under monthly, quarterly and yearly subscriptions. To get your quote, contact our sales team today.