UP Your Hotel’s
Direct Bookings

With Google’s Free Hotel Booking Links

eZee joins forces with Google to help hotels avail this program seamlessly.

Call / WhatsApp on +91 97265 53148 for more details.

Avail Your Free Booking Links

Google Free Booking Link

What are Google Free Hotel Booking Links?

Google announced the launch of Free Hotel Booking Links, which will allow hotels to display their direct booking rates and availability on Google Hotel (Meta) Search and Google Maps. Because of these free booking links, bookers will be able to compare a property’s room rates across various platforms, and take further actions to book their stay.

Google’s Key Integration Partner

Google Chooses eZee as an Integration Partner for this Program

eZee’s role here is to onboard its existing customers and all future customers onto the platform, unlocking a myriad of commission-free booking opportunities for the properties.

Our booking engine, eZee Reservation helps you acquire direct bookings from Google, without any hassles. Because we are authorized Google Free Booking Link integration partner, we get your direct rates positioned at the top of your Google Meta Search listing.

How Do Google’s Free Hotel Search Listings Work?

With this product, Google allows you to display your direct rates and availability on the meta search and Google Business Listing. Here is how it works.

Enroll For Google FBL
Google Free Booking Link

How to check for FBL?

Does your property have free booking links?

Here’s how to check

How are eZee Customers Benefiting from Free Booking Links?

We have had an excellent experience with Google’s organic placements so far. In February 2021 itself, we saw a minimum of 10% increase in direct bookings. We definitely recommend enrolling for this program through eZee.

BRG Budget Stay
Direct bookings received from Google Free Booking Links program: 161

We have been able to generate direct revenue from the FBL. We are expecting the FBL to represent at least 9-10% of total revenue of 2021. eZee has found a way to generate more revenue and commission-free bookings in these unstable circumstances. It is great that eZee remains on top of the line with such new channel sources, which other vendors fail at.

The Strabon Hotel Tulum
Direct bookings received from Google Free Booking Links program: 14

This program by Google is going to bring in amazing opportunities for the hotels and accommodation providers. I appreciate eZee’s enthusiasm here, as they are always up and running with such initiatives.

Stay Inn
Direct bookings received from Google Free Booking Links program: 7

Free Hotel booking links have improved our positioning and exposure in our clients' mobile searches. We experienced excellent results in sales, establishing growth of 18%. We consider this as an essential tool to increase sales and are expanding the service for our two hotels in the chain.

Hotel Austral Viedma
Direct bookings received from Google Free Booking Links program: 14

How To Enroll For Google FBL With eZee?

Hotels can enroll for the Free Booking Link program only through Google’s authorized integration partners. Being an eZee Reservation booking engine user is mandatory to avail the benefits of this program. Here is how you can enroll.

  • Step 1: You fill the form to enroll for FBL.
  • Step 2: If you are an existing eZee Reservation user, we will push your rates and availability directly to Google.
  • Step 3: If you are not an existing eZee Reservation user, our team will contact you and get you onboarded with our booking engine.
  • Step 4: You start receiving direct, commission-free bookings from Google.

Get Your Property on Google Free Booking Links in 1 STEP

Sign up for eZee Reservation booking engine starting at $30/month* and get your property visible on the Google FBL in no time.

Sign up for eZee Reservation

*We will configure your hotel’s booking engine and get you listed in the FBL; which will help you acquire direct, commission-free bookings.

Frequently Asked Questions

We know you might have many questions about FBL and eZee’s association with Google for this program. We have answered most of them.

Getting Started with Free Booking Links
  • What do I need to do to enable free hotel booking links for my property?

    All you need to do is fill the form and we will enroll you for the program. This program is available only through Google’s authorized integration partners, of which eZee is one. You will need an active subscription to eZee Reservation booking engine and a Google Business Listing of your property.

  • How long will it take for my free booking links to be live?

    Once you enroll for FBL with eZee, your organic placement will be live on Google in 7-10 working days.

  • Do I need to have an active Google Hotel Ads (GHA) campaign to enroll for FBL (Free Booking Link)?

    You don’t need to have an active GHA campaign to enroll for the FBL program. But, it is highly recommended that you do, to benefit most from both platforms.

  • What if my Booking Engine does not have integration with Google FBL (Free Booking Link)?

    You can ask your booking engine vendor to approach Google for this program, or ask them to get in touch with us. On the other hand, you can always avail eZee booking engine for your property.

  • Will I be notified with bookings I receive from free booking links?

    Yes, just how you are notified of direct bookings from other sources, you will be alerted as soon as you receive bookings from Google FBL.

  • Do I need an active payment gateway integration to receive bookings from FBL (Free Booking Link)?

    While it is not mandatory for you to have an active payment gateway integration, it is highly recommended to have one. On the other hand, you can also enable pay@hotel facility at your property.

  • Are Google’s hotel booking links free of cost?

    Yes, the Google FBL program is free-of-cost.

  • Are there any hidden commission charges for free booking links?

    No, there are no hidden commission charges in FBL.

  • How many bookings can I expect from the free search listing?

    It depends on your organic placement’s positioning in the price list. The higher your position is, the more bookings you will receive. However, our customers have been receiving a good number of bookings per month from FBL.

  • How will my rates and availability be pushed on Google?

    You can enroll for the FBL platform only through a Google authorized integration partner (like eZee). Your vendor will push your direct rates and availability on Google through the booking engine.

  • Can I disable free booking links at any time?

    Yes. Contact your FBL platform enabler (like eZee) and confirm that you wish to disable FBL for your property. However, it is recommended that you do not disable it for it is free of charge and would benefit you with visibility.

  • Can a hotel connect to FBL directly?

    No. You can connect or enroll only through Google’s authorized FBL integration partner.

It’s time to reduce your OTA commissions Get your Google FBL campaign started

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