{"id":896,"date":"2017-10-20T14:04:36","date_gmt":"2017-10-20T14:04:36","guid":{"rendered":"https:\/\/www.ezeeabsolute.com\/blog\/?p=896"},"modified":"2020-10-30T13:11:17","modified_gmt":"2020-10-30T13:11:17","slug":"ways-to-track-bookings-on-your-hotel-website","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/","title":{"rendered":"4 ways to track bookings on your hotel website"},"content":{"rendered":"\n<div class=\"hitxt\" style=\"margin: 15px 0px 35px;\">Did you know: Nearly 66% of the guests prefer to book direct with hotels.<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yeah, that\u2019s right! 66 percent, that is two-thirds of the guests overall. You see, that\u2019s the power of bookings on your hotel website. And that becomes one of the major reasons for you to get a booking engine for your hotel. Because as the guests get ready to book direct at your hotel, you need to open ways to let them come to you. And one of those ways is to <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/complete-buyers-guide-for-best-hotel-booking-engine\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">get a hotel booking engine<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accepting that fact, you synced a booking engine on your hotel website and NOW, you\u2019re getting gobs of bookings on your hotel website. Don\u2019t complain. You asked for it, didn\u2019t you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what next? Shouldn\u2019t you know where exactly are the bookings coming from? Talking about it, that booking may have come from anywhere. <strong>Facebook, metasearch, or any other website linked to your booking engine. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now I\u2019m sure you must\u2019ve looked for ways to find where the bookings are coming from. <strong>Because that will ultimately help you find your key areas to focus on and distribute your inventory effectively.<\/strong> So we\u2019ve got some ways using which you can oversee where you\u2019re getting your most bookings and <a href=\"https:\/\/www.ezeeabsolute.com\/hotel-revenue-management-book.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">revenue<\/a> from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Here are 4 ways to keep track of bookings on your hotel website<\/span>:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Integration with Google Analytics:<\/strong> Integrate your hotel website and the booking engine with your Google Analytics account. This will help you monitor your visitor rates effortlessly and compare them with the system generated visitor statistics.Consequently, <a href=\"http:\/\/www.ezeereservation.com\/features\/states-report.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook#1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">integration with Google Analytics<\/a> will let you supervise the visitors, their behavior and bookings happening on your booking engine; thus helping you find your most selling points and strategize on enhancing the visitor experience.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Facebook Conversion Code:<\/strong> Conversion code is a small snippet of a script which help you track your conversions from a particular page. Here, conversions mean the confirmed bookings that you receive. In case of Facebook conversion code, when you run ads on Facebook, it gives you a conversion code which you can sync on your booking confirmation page. This will give you an idea of the bookings you received through your Facebook ads.Apart from this, you can also <a href=\"http:\/\/www.ezeereservation.com\/features\/facebook.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">integrate your booking engine with your Facebook fan page<\/a>, thence giving your guests a chance to book from there too.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Trivago Tracking Pixel:<\/strong> Trivago, which is a metasearch engine plays a major role in elevating your direct bookings; therefore giving you a stronger reason to track your bookings from there. Trivago will help you do just that. The metasearch engine offers a tracking pixel once you get listed there, which will let you view the conversion rate of clicks coming from Trivago in Trivago Intelligence.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Affiliate Tracking:<\/strong> Often times, your hotel may have affiliated programs with several third parties through which you have guests coming to your hotel.Take advantage of such affiliation programs by generating separate <a href=\"http:\/\/www.ezeereservation.com\/features\/packages.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook#3\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">affiliation codes<\/a> for different users which can be shared across websites, thus enabling wider audience to book with your hotel.<br>These codes can later be used to track the bookings you received from the affiliated programs, in this way helping you keep a check on their performances.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, these ways will give you insights on your guest\u2019s preferences, and ways you can improve your services, and a lot more. Besides, the correct placing of attractive widgets on your website, promotions and several more options will help you attract your guests to your booking engine.<\/p>\n\n\n\n<div class=\"bgcolorsec\">\n<h3>This is how eZee booking engine can help you track bookings on your hotel website:<\/h3>\n<ul>\n<li>You can integrate our booking engine with your Google Analytics account and track your visitors and bookings from Google. You can read more <a href=\"http:\/\/www.ezeereservation.com\/features\/states-report.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook#1\" target=\"_blank\" rel=\"noopener noreferrer\">here. <i class=\"fa fa-arrow-circle-right\" aria-hidden=\"true\"><\/i><\/a><\/li>\n<li>Having a ready integration with Facebook, your guests can easily book with you through your Facebook page. Besides, Facebook conversion code on the booking engine\u2019s thank you page will help you keep track of Facebook conversions. Find the details <a href=\"http:\/\/www.ezeereservation.com\/features\/facebook.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook\" target=\"_blank\" rel=\"noopener noreferrer\">here. <i class=\"fa fa-arrow-circle-right\" aria-hidden=\"true\"><\/i><\/a><\/li>\n<li>Enable Trivago Tracking Pixel on our booking engine and effortlessly track your bookings from Trivago. Know more <a href=\"mailto:sales@ezeetechnosys.com\" target=\"_blank\" rel=\"noopener noreferrer\">here. <i class=\"fa fa-arrow-circle-right\" aria-hidden=\"true\"><\/i><\/a><\/li>\n<li>Generate the booking engine\u2019s affiliate codes, share it on several third party websites, get bookings from there and track them using eZee Reservation\u2019s affiliate tracking feature. Here\u2019s an <a href=\"http:\/\/www.ezeereservation.com\/features\/packages.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook#3\" target=\"_blank\" rel=\"noopener noreferrer\">overview. <i class=\"fa fa-arrow-circle-right\" aria-hidden=\"true\"><\/i><\/a><\/li>\n<\/ul>\n<p>In brief, once you get your website integrated with these third party measures, we&#8217;ll help you track your direct bookings through our booking engine.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">eZee booking engine has a myriad of other features to help you with your direct bookings and plan your booking strategy.<br>Interested in giving a try?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.ezeereservation.com\/free-trial.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Get an instant free trial of eZee Reservation <\/a><a href=\"http:\/\/www.ezeereservation.com\/booking-engine.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=TrackBook\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Discover more features <\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>You must be receiving bookings from OTAs, GDS, metasearch and your own website. Among these many platforms, here we will tell you how you can track the booking source of each reservation.   <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"hashtags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","hentry","category-hotel-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 ways to track bookings on your hotel website - eZee Absolute<\/title>\n<meta name=\"description\" content=\"Often times, you may be getting countless bookings on your hotel website. This is how you can effectively track those bookings and make informed strategic decisions to increase your bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 ways to track bookings on your hotel website - eZee Absolute\" \/>\n<meta property=\"og:description\" content=\"Often times, you may be getting countless bookings on your hotel website. This is how you can effectively track those bookings and make informed strategic decisions to increase your bookings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/\" \/>\n<meta property=\"og:site_name\" content=\"eZee Absolute\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-20T14:04:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T13:11:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2017\/10\/Tracking-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sulagna Goswami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sulagna Goswami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/\"},\"author\":{\"name\":\"Sulagna Goswami\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf\"},\"headline\":\"4 ways to track bookings on your hotel website\",\"datePublished\":\"2017-10-20T14:04:36+00:00\",\"dateModified\":\"2020-10-30T13:11:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\"},\"articleSection\":[\"Hotel Management Software\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/ways-to-track-bookings-on-your-hotel-website\/\",\"name\":\"4 ways to track bookings on your hotel website - eZee Absolute\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#website\"},\"datePublished\":\"2017-10-20T14:04:36+00:00\",\"dateModified\":\"2020-10-30T13:11:17+00:00\",\"description\":\"Often times, you may be getting countless bookings on your hotel website. 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