\u201cA romantic valentine dinner under the stars\u201d<\/em><\/p>\n\n\n\n \u201cDinner & stay. Valentine\u2019s day at a concept restaurant in Wood Hotels\u201d<\/em><\/p>\n\n\n\n Well, it\u2019s that time of the year again! And more of these ads are on the way.<\/p>\n\n\n\n Personally, I am not a fan of such advertisements. However, this doesn\u2019t mean that these sort of promotions are a \u2018No! No!\u2019. <\/p>\n\n\n\n Many hotels spend a significant amount of money on such observances and they do reap the benefits of it.<\/p>\n\n\n\n BUT\u2026there\u2019s always a ‘but’.<\/p>\n\n\n\n \u201cCan every hotel grab such opportunities?\u201d<\/em> Or, let me put it this way, \u201cSHOULD every hotel grab such opportunities?\u201d<\/em><\/p>\n\n\n\n In this blog, we are going to unveil just that. We are going to try to understand whether betting on observances of every kind is important. And if you should do it.<\/p>\n\n\n\n Before I jump right into the topic and talk about my take, let\u2019s look at Valentine\u2019s day scenario and understand what it presents to the hoteliers.<\/p>\n\n\n\n The year 2020 was terrible, people were locked inside their houses and were frustrated. This year, as the COVID-19 vaccine is out, people want to travel and spend some quality time with their loved ones.<\/p>\n\n\n\n And valentine\u2019s day, an occasion of love, passion, and togetherness, is a great opportunity for people to globe-trot. Over and above, it is falling on a Sunday this year and I am sure, people want to ditch the traditional roses, chocolates, and the hustle of finding a spot for personal space.<\/p>\n\n\n\n Rather, they would want to step out, visit places, and explore.<\/p>\n\n\n\n Meaning, hotels that are more inclined toward offering intriguing experiences<\/a> to couples are more likely to hit the jackpot.\u00a0\u00a0<\/em><\/strong><\/p>\n\n\n\n Therefore, this is an opportunity for hotels to land some extra cash into their business. They can not only sell rooms but also customized packages<\/a> (which are priced according to the occasion) to improve their bottom line.<\/p>\n\n\n\n Occasions like Valentine\u2019s day do present hotels with opportunities but is it necessary for hotels to invest extensive time, resources and efforts on these?<\/p>\n\n\n\n I don\u2019t think I have a solid answer to this question. And even if I give one, it might not be accurate as it varies from hotel to hotel.<\/p>\n\n\n\n So, rather than me saying what is wrong and what is right, let us see what are the benefits and detriments of investing in festivals\/occasions\/events.<\/p>\n\n\n\n People are always excited and have certain desires for festivals. And hotels have an uncanny ability to identify those desire. So, they become innovative in their offerings and make the most out of it.<\/p>\n\n\n\n Here are some of the benefits for hotels:<\/p>\n\n\n\n While the benefits are alluring, there are also risks involved.<\/p>\n\n\n\n Imagine, how many festivals and special occasions are there in one year.<\/p>\n\n\n\n Do you really want to work on each one of them? Don\u2019t you think, this might brush aside many opportunities that your hotel\u2019s core business presents?<\/p>\n\n\n\n To help you understand better, here are some of the risks:<\/p>\n\n\n\n You should get a clear idea about the entire scenario by comparing the benefits and the risk. <\/p>\n\n\n\n So now, it\u2019s your job to decide whether you would want to invest your time and resources in hosting and celebrating every occasion. Or do you want to take a strategic approach (read the next point)?<\/p>\n\n\n\n If you ask my opinion, then I would say that it\u2019s not important to follow the bandwagon of celebrating every festivity and offering deals.<\/p>\n\n\n\n Even though there are a lot of benefits, one cannot overlook the detriments of festival promotion. A chunk of hotels around the world are making profits by merely following the traditional hospitality principles.<\/p>\n\n\n\n Again, I am not criticizing any hotel here. Even I belong to the millennial group and I understand how important it is for hotels to stay abreast with the current needs and wants of people. <\/p>\n\n\n\n So, without being biased, I want to help hotels in making the best decision. And if you chose a strategic approach (in the previous point), here\u2019s what you can do:<\/p>\n\n\n\n Simply put, the idea here is to invest only on certain occasions and make sure it goes hand in hand with your core hoteliering.<\/em><\/strong><\/p>\n\n\n\n The better you manage your hotel, the more chances you have of improving your bottom line as well as brand image.<\/p>\n\n\n\n Now that you have an understanding of these promotions, I would like to address this burning question as well.<\/p>\n\n\n\n Every hotel has its own concept that aligns with their core demographic. But when they are tweaked to deliver different experiences for festivals and events, things might take a different turn.<\/p>\n\n\n\n The bottom line here is that every hotel must know its core guest types and operate accordingly. Tapping into different demographics may lead to adverse implications.<\/p>\n\n\n\nTable of contents<\/h4>\n
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Valentine\u2019s Day is Here!! What\u2019s in it for Hotels?<\/strong><\/h2>\n\n\n
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<\/figure>\n<\/div>\n\n\nShould Hotels Move Heaven and Earth for Such Occasions?<\/strong><\/h2>\n\n\n\n
Benefits<\/strong><\/h3>\n\n\n\n
Risks<\/strong><\/h3>\n\n\n\n
Then What Should You Do?<\/strong><\/h2>\n\n\n\n
Are These Observance Marketing Activities Feasible for Every Hotel?<\/strong><\/h2>\n\n\n\n
For example: A business hotel offering packages for Valentine\u2019s day doesn\u2019t sound right. This affects their branding and eventually takes a toll on their business of serving corporates or executives. On the other hand, a boutique hotel can always create deals and packages for such occasions and make the most out of it.<\/em><\/strong><\/pre>\n\n\n\n
![\"Increase](\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/67cd0a2d-544e-43a6-913e-190d2523b998.png\")
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