{"id":8490,"date":"2021-02-13T04:47:36","date_gmt":"2021-02-13T04:47:36","guid":{"rendered":"https:\/\/www.ezeeabsolute.com\/blog\/?p=8490"},"modified":"2021-05-20T16:31:41","modified_gmt":"2021-05-20T16:31:41","slug":"hotel-chatbots","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/hotel-chatbots\/","title":{"rendered":"Hotel Chatbots: A Digital Concierge For Your Guests"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&nbsp;I&#8217;m a huge fan of Marvel comics. Especially Ironman A.K.A Tony Stark. You must have heard about him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the most intriguing part of his character is his virtual assistant &#8211; JARVIS. The way it helps him fight aliens and do all the cool stuff is commendable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by that concept, chatbots came into existence. Yeah, they are your virtual assistants while surfing the internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you see many websites have a pop-up stating &#8211; &#8216;How may I help you?&#8217;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those are chatbots. Considering their importance, many hotels have implemented them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, I\u2019ll explain, all about hotel chatbots and their benefits in the hospitality industry.<\/p>\n\n\n\n<div class=\"tableIndexcontainer\">\n<h4>Table of contents<\/h4>\n<ol class=\"tableIndex\">\n<li><a href=\"#chatbots\">What are chatbots?<\/a><br>\n<li><a href=\"#hotelchatbots\">What are hotel chatbots?<\/a><br>\n<li><a href=\"#bestchatbots\">Which are some best hotel chatbots?<\/a><br>\n<li><a href=\"#chatbotsuse\">Where are chatbots used in hotels?<\/a><br>\n<ul class=\"tableIndexSubmenu\">\n<li><a href=\"#Facebook\">Facebook<\/a><\/li>\n<li><a href=\"#website\">Website<\/a><\/li>\n<li><a href=\"#WhatsApp\">WhatsApp<\/a><\/li>\n<\/ul>\n<li><a href=\"#benefitsofchatbots\">How using a chatbot benefit hoteliers?<\/a><br>\n<ul class=\"tableIndexSubmenu\">\n<li><a href=\"#customerengagement\">Boosts customer engagement on every platform<\/a><\/li>\n<li><a href=\"#higherconversions\">Increased conversion rate with lead generation <\/a><\/li>\n<li><a href=\"#sellingopportunities\">More cross-selling and up-selling opportunities<\/a><\/li>\n<li><a href=\"#guestfollowup\">Increased  promotional follow up with guests<\/a><\/li>\n<li><a href=\"#higherefficiency\">Higher staff efficiency<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chatbots\"><strong>What is a<\/strong> <strong>chatbot?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots are software applications developed to communicate with page visitors and resolve their queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on their backend, we have two types of chatbots:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Programmed&nbsp;<\/strong><\/li><li><strong>Artificial Intelligence (AI)- powered<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Programmed chatbots are more or less similar to IVR (Interactive Voice Response). They have a specific set of questions and answers configured. Hence, they cannot provide solutions to queries that are out of their database.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, they capture details of the visitors which further generates prospects. The concerned department connects with them and addresses their queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, AI-powered chatbots are way more sophisticated and smart. NLP (Natural Language Processing) and machine learning keep them up to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In simple terms, it analyses previous conversations to understand human behaviour and responds accordingly. Because of this, the chat feels like a live conversation with a human.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hotelchatbots\"><strong>Chatbots for hotels<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel chatbots are virtual assistants to guests in this digital epoch. They are efficient as any hotel&#8217;s front desk staff and provide guests with a high-end user experience during the booking process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If guests visit your website, they might have certain questions. Here the chatbot would attend to their inquiries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If they are satisfied with the answers, they might book a room at your hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your hotel\u2019s staff does the same task. Chatbots just make this easier.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d279ece2-c30e-4b0b-bda8-8e8b2d459d15\"><span class=\"hs-cta-node hs-cta-d279ece2-c30e-4b0b-bda8-8e8b2d459d15\" id=\"hs-cta-d279ece2-c30e-4b0b-bda8-8e8b2d459d15\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/d279ece2-c30e-4b0b-bda8-8e8b2d459d15\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-d279ece2-c30e-4b0b-bda8-8e8b2d459d15\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/d279ece2-c30e-4b0b-bda8-8e8b2d459d15.png\" alt=\"Download FREE Guide to Hotel Contactless Services\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, 'd279ece2-c30e-4b0b-bda8-8e8b2d459d15', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bestchatbots\"><strong>Which are some best hotel chatbots?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This might seem a bit exaggerated, but chatbots do help in increasing your hotel&#8217;s revenue. Let&#8217;s take a look at some famous hotel chatbots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a. Rose &#8211; The Cosmopolitan, Las Vegas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Developed by <a href=\"https:\/\/www.rga.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\/GA<\/a>, Rose is one of the smartest chatbots in the hospitality industry. It beautifully converses with guests and keeps them engaged on the website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As per the <a href=\"https:\/\/www.rga.com\/work\/case-studies\/rose-the-hotel-chatbot\" target=\"_blank\" rel=\"noreferrer noopener\">official statement<\/a> released by Mamie Peers, Vice President, Digital Marketing, <a href=\"https:\/\/www.cosmopolitanlasvegas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cosmopolitan of Las Vegas <\/a>&#8211;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>\"Rose's playful personality has wooed hotel guests who booked directly into spending 37% more than guests who do not engage with her.\"<\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Some of its key features are :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The sassy way of conversing with guests.<\/li><li>Providing them with the hotel&#8217;s information.<\/li><li>Guiding them through the booking and stay.<\/li><li>Suggesting them activities, thereby increasing the spending on the hotel.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b. Velma &#8211; Zafiro Hotel, Madrid<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Velma is an AI-powered chatbot, developed by&nbsp; <a href=\"https:\/\/www.quicktext.im\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quicktext Inc<\/a>. It can easily handle 80% of guest requests in more than 20 languages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As per testimonial by <a href=\"https:\/\/www.zafirohotels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zafiro Hotel, Madrid<\/a> &#8211;&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>\"With Velma, we have seen a revolution, change in management and customer support. Plus a profit of 47000\u20ac from the bookings in the last six months.\"<\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the features of Velma are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CRM integration helps with guest profiling.<\/li><li>Generating leads by sending an instant notification to the sales team.&nbsp;<\/li><li>Maximum engagement with guests by sharing the best available deals and offers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chatbotsuse\"><strong>Where are chatbots used in hotels?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When I say chatbot, you would think of one on a website. But, it&#8217;s just the tip of the iceberg. Here are 3 major channels of chatbots in the hospitality industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Facebook\"><strong>Facebook chatbots<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you visit any hotel&#8217;s Facebook page, you may receive an automated message in your inbox. That&#8217;s through a Facebook chatbot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The message conveys general information about the hotel with a link to its website. The page visitors can ask their queries to the chatbot and it will provide them with appropriate answers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because these ones are programmed, they have a limited set of memory and functions. However, they do have multiple advantages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, they will register each guest profile in your database for every unique message sent. Further, you can use this data for your <a href=\"https:\/\/www.ezeereservation.com\/features\/packages.php\/?utm_source=hotelchatbot&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">hotel promotions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"website\"><strong>Website chatbots<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Website chatbots are commonly used. But, it&#8217;s essential to have one that works efficiently.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I would recommend going with the AI-powered ones in this case. The reason is simple &#8211; Increased conversion rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chatbots I talked about earlier are AI-driven. The hoteliers using them claimed an increase in their revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, you see, chatbots on websites are quite necessary, as they are the first point of contact for guests. For any queries, chatbots can come to their rescue instantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"WhatsApp\"><strong>WhatsApp chatbots<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp chatbots also fall into the category of programmed ones. Yet, they are able to perform various complex tasks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A WhatsApp chatbot looks like a regular chat. It sends you personalised messages about the bookings guests have made or abandoned.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since they are programmed, the responses are quite generic such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reply with &#8216;Yes&#8217; to confirm your mobile number.<\/li><li>Reply with an appropriate option to proceed: Confirm your booking, cancel your booking, or request a callback from our team.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These chatbots are trending because WhatsApp has become a convenient mode of communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefitsofchatbots\"><strong>How using a chatbot benefit hoteliers?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before investing in any <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-technology-increases-revenue\/?utm_source=hotelchatbot&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">hotel technology<\/a>, you would want to know about its benefits. Here are five compelling reasons to have hotel chatbots for your property.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customerengagement\"><strong>1. Boosts customer engagement at every stage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The primary task of chatbots in the hospitality industry is the guest engagement. A chatbot being available 24*7 for guests, efficiently achieves this.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, there&#8217;s more to it than meets the eye. They work as a personal assistant for guests during various stages of their stay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some activities hospitality chatbots perform at each stage:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pre-arrival:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Sending booking confirmation.<\/li><li>Sharing details about nearby places to visit and activities to be done.<\/li><li>Informing guests about their pick up details.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>During stay:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Guiding guests through hotel facilities they can avail.<\/li><li>Send alerts about events or activities happening in the hotel for rejuvenation.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Post-departure:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Share feedback links with guests to <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-review-management\/?utm_source=hotelchatbot&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">collect reviews<\/a>.<\/li><li>Notifying guests about ongoing offers and deals, to retain them.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, use of chatbots in hotels ensure that none of your guests are left unattended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"higherconversions\"><strong>2. Increased conversion rate with maximum lead generation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We know that chatbots communicate with guests and resolve their queries. The evolving technology has made them quite agile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, they can guide guests to make a direct booking successfully in your absence. The AI-powered chatbots act as a catalyst in their decision making.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They record the details of lost opportunities for you to act on later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sellingopportunities\"><strong>3. More cross-selling and up-selling opportunities<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots increase revenue by cross-selling as well as up-selling.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When guests are browsing the property website, chatbots highlight room upgrades and discounts they can avail. This results in an upsell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many hotels have some paid recreational activities like spa, bar, jacuzzi and others. During the guests&#8217; stay, chatbots inform them about these facilities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps in cross-selling, thereby making guests spend more than usual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"guestfollowup\"><strong>4. Increased promotional follow up with guests<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Guest retention costs lower than acquiring new ones. Chatbots assist in this as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post guests&#8217; departure, chatbots keep them up to date with hotel offers. They keep the guests engaged with such follow-ups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This results in increased guest retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"higherefficiency\"><strong>5. Higher staff efficiency<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because chatbots are initial contacts for guests, they filter the window shoppers. This saves your staff&#8217;s time and efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from this, many hotel bots provide a detailed report of prospects generated, converted and missed. These aids hotels to keep a track of their performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ezeereservation.com\/hotel-chatbot.php\/?utm_source=hotelchatbot&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots<\/a> are quite important in this digital era. They are a new trend in <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-digital-marketing-strategies\/?utm_source=hotelchatbot&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">hotel marketing<\/a>. Websites, social media, or any platform providing hotel information to guests should have a chatbot on it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being technologically upgraded is the only way to survive in this competitive world. If you don&#8217;t have a chatbot, it&#8217;s time to install one now.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2650b422-a08c-4f05-875b-30a83e359169\"><span class=\"hs-cta-node hs-cta-2650b422-a08c-4f05-875b-30a83e359169\" id=\"hs-cta-2650b422-a08c-4f05-875b-30a83e359169\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/2650b422-a08c-4f05-875b-30a83e359169\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-2650b422-a08c-4f05-875b-30a83e359169\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2650b422-a08c-4f05-875b-30a83e359169.png\" alt=\"Know how to buy the right hotel software\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, '2650b422-a08c-4f05-875b-30a83e359169', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Hotel chatbots are digital concierge for guests. They efficiently provide guests with a high-end user experience during the booking. Here are 5 reasons to install them.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":8496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[476,475,51],"hashtags":[],"class_list":["post-8490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-industry-trends","category-hotel-management-tips","tag-chatbots","tag-hotel-chatbots","tag-hotel-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Chatbots: A Digital Concierge For Your Guests<\/title>\n<meta name=\"description\" content=\"Hotel chatbots are digital concierge for guests. They efficiently provide them a high-end user experience during the booking. Here are 5 reasons to install them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-chatbots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Chatbots: A Digital Concierge For Your Guests\" \/>\n<meta property=\"og:description\" content=\"Hotel chatbots are digital concierge for guests. They efficiently provide them a high-end user experience during the booking. 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