{"id":8122,"date":"2021-01-12T09:42:18","date_gmt":"2021-01-12T09:42:18","guid":{"rendered":"https:\/\/www.ezeeabsolute.com\/blog\/?p=8122"},"modified":"2024-07-08T08:39:58","modified_gmt":"2024-07-08T08:39:58","slug":"ota-vs-direct-booking","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/","title":{"rendered":"Who&#8217;s Really Winning The Battle Between OTA and Direct Booking?"},"content":{"rendered":"<p>The <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/mistakes-in-hotel-distribution-strategy\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">hotel distribution<\/a> landscape is anyway a bit complex. And over the past decade, there has been a lot of transformation on this front.<\/p>\n<p>The online travel agents (OTAs) have witnessed a spike as well as loss in OTA market share. And today, there are a huge number of hotels that have stopped putting much weight on OTAs and started promoting direct bookings.<\/p>\n<p>This old \u201cOTA vs hotel direct bookings\u201d battle has put accommodation providers in a dilemma. They are finding it hard to balance between both.<\/p>\n<p>In this blog, we are going to compare the pros and cons of both OTAs and direct bookings to understand which is better.<\/p>\n<div class=\"tableIndexcontainer\">\n<h4 style=\"text-align: left;\">Table of contents<\/h4>\n<ol class=\"tableIndex\">\n<li><a href=\"#otabooking\">What is an OTA Booking? <\/a><\/li>\n<li><a href=\"#directbooking\">What is Direct Booking? <\/a><\/li>\n<li><a href=\"#conflict\">The OTA vs Direct Booking Conflict<\/a><\/li>\n<li><a href=\"#better\">Let\u2019s Address the Elephant in the Room: Which is Better?<\/a><\/li>\n<li><a href=\"#balance\">How to Strike the Right Balance Between OTA and Direct Bookings?<\/a><\/li>\n<ul>\n<li><a href=\"#loyalty\"> Offer loyalty program<\/a><\/li>\n<li><a href=\"#pricing\"> Implement smart pricing strategies<\/a><\/li>\n<li><a href=\"#policy\"> Have an effective cancellation &amp; refund policy<\/a><\/li>\n<li><a href=\"#websiteoptimize\"> Optimize your website and OTA<\/a><\/li>\n<li><a href=\"#convert\"> Convert OTA booking to direct bookings<\/a><\/li>\n<\/ul>\n<li><a href=\"#faq\">FAQs<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"otabooking\"><strong>What is an OTA Booking?<\/strong><\/h2>\n<p>An online travel agency (OTA) also known as a hotel booking site is a marketplace that provides consumers with multiple hotels to book with. Simply put, OTAs are the middleman that connect travellers with hotels and take a small commission in the process.<\/p>\n<p>In recent times, OTAs have gained tremendous traction. Millions of travellers around the world use them to plan their travel and stay.<\/p>\n<p>Furthermore, OTAs are not just driving bookings to hotels, but also delivering a lot of other benefits.<\/p>\n<ul>\n<li>Giving hotels more visibility on the web<\/li>\n<li>Providing rich tools, analytics, and insights to target the right travellers<\/li>\n<li>Managing guest reviews and more&#8230;<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"directbooking\"><strong>What is Direct Booking?<\/strong><\/h2>\n<p>Direct bookings are nothing but guests who book directly through a hotel\u2019s website, phone call, email, social media, etc.<\/p>\n<p>How do they get to know about the hotel?&nbsp;<\/p>\n<p>There are multiple factors that contribute to this. They must have:<\/p>\n<ul>\n<li>seen your advertisement<\/li>\n<li>read your blogs<\/li>\n<li>gone to some OTA but decided to book through your website<\/li>\n<li>seen your hotel in person and considered making a booking<\/li>\n<\/ul>\n<p>Also, direct booking has its own set of benefits. Here are some of them:<\/p>\n<ul>\n<li>A great way to nurture a good relationship with guests<\/li>\n<li>Gives you the power to personalize the guest experience<\/li>\n<li>Can gather more data for your future marketing campaigns<\/li>\n<li>And of course, you can do away with commissions<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"conflict\"><strong>The OTA vs Direct Booking Conflict<\/strong><\/h2>\n<p>The opportunities OTAs present in terms of revenue are significant and it is crucial for hotels not to deprive themselves of such avenues. But hotels are still sceptical about relying on it.&nbsp;<\/p>\n<p>Let\u2019s understand why it has become such a huge battle.<\/p>\n<h3 class=\"wp-block-heading\"><strong>The rise of OTA bookings<\/strong><\/h3>\n<p>Early on, hotel reservations were either made directly through a phone call, walk-in, or via a travel agent. But over the years, things have changed. Today, there are several ways to book a hotel room and one of them is through an OTA.<\/p>\n<p>The concept of OTAs dates back to the days when Microsoft launched Expedia Travel Services in 1996 in the USA. Which was then just a tool to book a room quickly evolved and gained a lot of popularity due to the good work and a lot of branding.<\/p>\n<p>But there\u2019s another reason that ushered the popularity of OTAs \u2014 lack of transparency in the traditional system.&nbsp;&nbsp;<\/p>\n<p>When brick and mortar travel agents and tour operators were still in the game, there was a serious lack of transparency. But OTAs stepped in and quickly formed a symbiotic relationship with hotels and travellers. They let everyone have a clear picture of everything.<\/p>\n<p>Since then, OTAs became a go-to medium for travellers to book a stay, resulting in more and more hotel listings.<\/p>\n<p>Also, why not!<\/p>\n<p><strong><em>Hotels were charged a modest commission, they were getting good advertisements, and they didn\u2019t have to spend much on their online fronts.<\/em><\/strong><\/p>\n<p>According to a <a href=\"https:\/\/www.hospitalitynet.org\/file\/152005663.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, travel sales generated by OTAs were about 45% of entire European travel sales revenue in 2013.<\/p>\n<h3 class=\"wp-block-heading\"><strong>The rise of direct bookings<\/strong><\/h3>\n<p>However, today, despite all the benefits of OTAs, hotels are getting second thoughts and considering direct bookings.<\/p>\n<p>But why do hotels prefer direct bookings these days?<\/p>\n<p>OTAs have lately increased their commissions, cutting into hotels\u2019 profits. That\u2019s not all. Hotels are becoming more concerned about their relationship with their guests. OTAs are at the front and this might not help hotels build a strong guest relationship.<\/p>\n<p>Considering all of this, hotels are now struggling; they cannot let go of the OTAs as they contribute to their revenue, and also, they cannot solely rely on it too.<\/p>\n<p>This is where direct bookings come into the picture.&nbsp;<\/p>\n<p>An increase in online bookings is inevitable and hotels are now spending significant resources and efforts in enhancing their direct bookings. Securing a share has become more important than ever now.<\/p>\n<h2 class=\"wp-block-heading\" id=\"better\"><strong>Let\u2019s Address the Elephant in the Room: Which is Better?<\/strong><\/h2>\n<p>Saying upfront that OTA is better than direct booking or vice versa wouldn\u2019t be valid. Because, both have their own set of advantages.&nbsp;<\/p>\n<p>So, let us look at the similarities and the differences between both and see who wins this OTA vs direct booking battle.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Here are the similarities:<\/strong><\/h3>\n<h4 class=\"wp-block-heading\"><strong>Act as an online brochure<\/strong><\/h4>\n<p>Both OTA and your hotel website act as your hotel\u2019s online brochure. They allow your guests to check your property\u2019s photos, description, amenities details, etc. And then decide, whether they would want to book with you.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Contribute to revenue<\/strong><\/h4>\n<p>For many hotels, the number of direct bookings secured might be lower compared to OTAs, but there are no commissions involved.<\/p>\n<p>And when it comes to OTAs, there\u2019s a commission involved, but the booking frequency is higher.&nbsp;&nbsp;<\/p>\n<p>Both are really critical for the hotel to keep the cash flowing.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Contribute to a hotel&#8217;s brand reputation<\/strong><\/h4>\n<p>Both OTA and your website are critical for your hotel business.&nbsp;<\/p>\n<p>The experience guests get while making a reservation through your hotel website impacts your brand reputation. A seamless booking experience is a brownie point for hotels and OTAs and <a href=\"https:\/\/www.ezeereservation.com\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">website booking engines deliver just that.<\/a><\/p>\n<h4 class=\"wp-block-heading\"><strong>Allow hotels to accept bookings round the clock<\/strong><\/h4>\n<p>Your OTA listings and your website always provide your existing\/potential guests with the ability to book anytime, anywhere. They just need a smart device with an internet connection to book a stay with you.<\/p>\n<p>The Internet has made reservations really simple and both OTA and direct booking win the game here over traditional reservations.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Here are the differences:<\/strong><\/h3>\n<h4 class=\"wp-block-heading\"><strong>OTA delivers more visibility and reach<\/strong><\/h4>\n<p>OTAs provide a lot of advantages to hotels, and the \u2018Billboard Effect\u2019 is one of them. People are more likely to search for your hotel and visit your website when they see you on an OTA.<\/p>\n<p>Also, OTAs want to gain higher revenue. So, they provide extensive marketing to hotels, helping them reach a broader audience, and generate more bookings.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Direct bookings help with better guest relationships<\/strong><\/h4>\n<p>I have already mentioned this above. But let me give you a clear picture here.<\/p>\n<p>Every time a guest books through an OTA, his\/her data gets captured and that particular OTA can use the data to communicate with them.<\/p>\n<p>But OTAs are not able to build the level of close relationships a hotel builds with its guests.&nbsp;<\/p>\n<p>This is where direct bookings are an advantage.&nbsp;<\/p>\n<p>It allows hotels to gather guests\u2019 data to cultivate meaningful relationships. Also, hotels can deliver a personalized <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-guest-experience\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">guest experience<\/a> for every individual and in return, cultivates loyalty.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Direct booking saves the revenue shares<\/strong><\/h4>\n<p>OTAs are the most preferred booking channel. However, according to a <a href=\"https:\/\/skift.com\/2016\/04\/25\/everything-you-ever-wanted-to-know-about-hotel-industrys-complaints-against-otas\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, hotels usually pay 15 \u2013 30% of the value of the booked stay which is definitely a huge percentage.<\/p>\n<p>Now just think, if you get most of your reservations from your website or your Facebook page and not from any OTA, how much would you actually save?<\/p>\n<p>Increasing sustainable revenue is the ultimate goal for hotels apart from building a brand. And hotels that focus on driving direct reservations achieves the same. (<a href=\"https:\/\/spoonerberries.com\/adipex-p-37-5-mg-online\/\">https:\/\/spoonerberries.com<\/a>) <\/p>\n<p>In this scenario of OTA vs direct booking, direct booking takes the cake.<\/p>\n<h4 class=\"wp-block-heading\"><strong>OTAs deliver an efficient experience<\/strong><\/h4>\n<p>One of the major reasons people turn to OTAs is because they get to see and compare a lot of hotels. Also, the process of booking is really fast and seamless.<\/p>\n<p>And as more people are turning to OTAs, hotels are also flocking there.<\/p>\n<p>Now that we know the similarities and differences between OTA and direct bookings, can we say which one is better?<\/p>\n<p>Well, I don\u2019t think we can!<\/p>\n<p>Both the approaches to drive reservation have their own set of pros and cons, but that doesn\u2019t mean hotels can rely only on one approach.<\/p>\n<p>People might argue that hotels were doing well even before the OTA boom. But that doesn\u2019t justify the current scenario of OTA vs direct booking.<\/p>\n<p>The world has become internet-savvy and everything is happening online. It\u2019s not the hotels who have brought in the OTA trend, it\u2019s the travellers who found it really alluring.<\/p>\n<p>So, the bottom line is both OTA and direct bookings are equally important for hotels. It\u2019s just that they need to strategize their approaches. And this brings me to my next point.<\/p>\n<h2 class=\"wp-block-heading\" id=\"balance\"><strong>How to Strike the Right Balance Between OTA and Direct Bookings?<\/strong><\/h2>\n<p>Even though there\u2019s an OTA vs direct booking conflict, you can still nurture and grow your hotel business if you rethink your distribution strategy. And the best way to go about it is by leveraging prices, special offers, policies, providing guests with an incentive etc.<\/p>\n<p>Here are some of the tips you can consider:<\/p>\n<h3 class=\"wp-block-heading\" id=\"loyalty\"><strong>Offer loyalty program<\/strong><\/h3>\n<p>In OTAs, travellers cannot access <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-loyalty-program\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">loyalty programs<\/a> and rewards. And this is what hotels can use to their advantage and secure direct bookings.<\/p>\n<pre class=\"wp-block-verse\"><strong><em>For example: You can roll out a campaign where guests would get access to the pool and gym, free breakfast, and other amenities if they book directly with you.<\/em><\/strong><\/pre>\n<p>Furthermore, you can also take your loyalty program and reward approach to the next level by targeting former guests. You already know their preferences and behaviour, and based on that, you can curate personalized packages.<\/p>\n<pre class=\"wp-block-verse\"><strong><em>Here\u2019s another example: Your hotel is near the airport and there are chances that most of your guests would be the ones on layovers or someone on a business trip. You can always create packages for these groups of travellers. Provide them with exclusive amenities to relax if they book directly with you.<\/em><\/strong><\/pre>\n<h3 class=\"wp-block-heading\" id=\"pricing\"><strong>Implement smart pricing strategies<\/strong><\/h3>\n<p>The price you charge for your hotel rooms is crucial for your business. And while you want to strike a balance between your OTA bookings and direct booking, concrete pricing strategies are a must.<\/p>\n<p><strong><em>Right price, right time, and the right avenue is the key to boost occupancy and profitability.<\/em><\/strong><\/p>\n<pre class=\"wp-block-verse\"><strong><em>You can read our blog on \"<\/em><\/strong><a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-pricing-strategies\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Powerful Hotel Pricing Strategies<\/em><\/strong><\/a><strong><em>\u201d to know more.<\/em><\/strong><\/pre>\n<p>Further, you can also invest in <a href=\"https:\/\/www.ezeemint.com\/hotel-revenue-management-services\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">revenue and marketing management services<\/a>. Revenue managers will help you make informed, data-driven choices, rather than relying on instincts or guesswork.<\/p>\n<pre class=\"wp-block-verse\"><strong><em>Here\u2019s another blog that will help <\/em><\/strong><a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-revenue-management-service\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>hire the right revenue management service provider for your hotel business<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/pre>\n<h3 class=\"wp-block-heading\" id=\"policy\"><strong>Have an effective cancellation &amp; refund policy<\/strong><\/h3>\n<p>A flexible and seamless <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/guide-to-hotel-cancellation-policy\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">cancellation policy<\/a> is another great way to secure more and more direct bookings. When someone cancels a booking on an OTA, they mostly end up waiting for the refund. The process of cancellation and refund on most OTAs doesn\u2019t entice a lot of people.<\/p>\n<p>So, why not use this to your advantage again? Offer a quick refund and flexible cancellation policy on direct bookings.<\/p>\n<h3 class=\"wp-block-heading\" id=\"websiteoptimize\"><strong>Optimize your website and OTA<\/strong><\/h3>\n<p>An optimized hotel website that is easy to use and navigate, has a proper booking engine in place, has rewards and offers, is more likely to drive direct bookings.<\/p>\n<p>Similarly, it is also important for hotels to <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/improve-ota-rankings\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">optimize their OTA listing<\/a>. The OTA profile must have all the relevant updated information in place \u2014 description, high-quality picture, a proper cancellation policy and so on.&nbsp;<\/p>\n<p><strong><em>Be it on a website or an OTA, engaging content is a hook. Period.<\/em><\/strong><\/p>\n<p>Also, hotels must maintain rate parity; not only to avoid cutting into your hotel\u2019s profits but also to avoid confusing customers.<\/p>\n<h3 class=\"wp-block-heading\" id=\"convert\"><strong>Convert OTA booking to direct bookings<\/strong><\/h3>\n<p>Whenever a guest books a stay at your hotel through an OTA, try convincing them to book with you directly on their next visit.<\/p>\n<p>Offer them discounts or something complimentary on their next stay. This is one of the overlooked strategies; but if done right, it can be really effective.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-023a968f-c599-4089-afd4-f83eabf9f548\"><span class=\"hs-cta-node hs-cta-023a968f-c599-4089-afd4-f83eabf9f548\" id=\"hs-cta-023a968f-c599-4089-afd4-f83eabf9f548\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/023a968f-c599-4089-afd4-f83eabf9f548\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-023a968f-c599-4089-afd4-f83eabf9f548\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/023a968f-c599-4089-afd4-f83eabf9f548.png\" alt=\"Hotel Budgeting 101\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-023a968f-c599-4089-afd4-f83eabf9f548\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/023a968f-c599-4089-afd4-f83eabf9f548.png\" alt=\"Hotel Budgeting 101\"><\/noscript><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, '023a968f-c599-4089-afd4-f83eabf9f548', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQs<\/strong><\/h2>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1610437753413\"><strong class=\"schema-faq-question\"><strong>Is it possible to go with both direct and OTA booking approach?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">Yes. In fact, it is a great strategy to work with both direct and OTA bookings. You just need to make sure you have the right balance and the right system in place to do away with any error.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1610437768217\"><strong class=\"schema-faq-question\"><strong>How do I get more direct bookings?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">Here are some of the ways to <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/increase-direct-hotel-bookings\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">increase direct bookings<\/a>:<br \/>&#8211; Bet on your website. Make is as SEO friendly and optimized as possible.<br \/>&#8211; Double down on content marketing<br \/>&#8211; Have a web booking engine in place<br \/>&#8211; Turn your Facebook page into a potential source of direct booking<br \/>&#8211; Get listed on <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-metasearch-engine\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">metasearch engines<\/a><br \/>&#8211; Maintain a balance between OTA strategy and direct booking strategy<br \/>&#8211; Offer loyalty programs<br \/>&#8211; Offer customize packages<br \/>&#8211; Retarget former guests<br \/>&#8211; Leverage email marketing<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1610437838490\"><strong class=\"schema-faq-question\"><strong>What is a booking engine?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">A <a href=\"https:\/\/www.ezeereservation.com\/booking-engine.php?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">booking engine<\/a> is a software application that lets you secure direct hotel bookings on your website as well as on social media.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1610437949960\"><strong class=\"schema-faq-question\"><strong>How do I get more OTA bookings?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">Here are some of the ways to increase OTA bookings:<br \/>&#8211; <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/how-to-select-the-right-otas\/?utm_source=otavsdirect&amp;utm_medium=blog&amp;utm_campaign=eABlog\">Find the right OTAs for your hotel<\/a><br \/>&#8211; Have a channel manager integrated<br \/>&#8211; Use hi-res and catchy photographs of your property<br \/>&#8211; Display all the necessary detail on your OTA listing<br \/>&#8211; Perform competitor analysis to better your strategy<br \/>&#8211; Bet on guest reviews (respond to negative reviews too)<br \/>&#8211; Analyze your OTA performance<br \/>&#8211; Make use of all the tools and analytics provided by the OTA<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1610438025002\"><strong class=\"schema-faq-question\"><strong>What is a channel manager?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">A channel manager lets you secure bookings from OTAs. It also allows you to update your room inventory on different channels in real-time, eliminating the double-booking issues.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1610438047663\"><strong class=\"schema-faq-question\"><strong>What are the top 5 OTAs?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">1. Booking.com<br \/>2. Expedia<br \/>3. Agoda<br \/>4. Hotels.com<br \/>5. Airbnb<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1610438071653\"><strong class=\"schema-faq-question\"><strong>Is Airbnb an OTA?<\/strong><\/strong> <\/p>\n<p class=\"schema-faq-answer\">Yes. Airbnb is an OTA. However, it is a bit different than typical OTAs.\u00a0 It differentiates itself in terms of the accommodations and service levels it offers. They are more focused on delivering experiences rather than commercialized accommodations.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"conclusionSection\">\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">OTAs are here to stay and they will only grow in the coming years. Even though hotels don\u2019t want to pay commissions, they are sort of bound to partner with them considering the benefits they bring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to ease up (or you can also say \u2018level up\u2019) things, hotels can always improve their direct booking game. Let OTAs still be a way for you, but also extensively focus on driving direct bookings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the OTA vs direct booking clash, with all the right strategies in place, you can always strike the perfect balance and grow your hotel business.<\/span><\/p>\n<\/div>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e7b4d254-f5c7-4f2d-b194-4f8788458eb4\"><span class=\"hs-cta-node hs-cta-e7b4d254-f5c7-4f2d-b194-4f8788458eb4\" id=\"hs-cta-e7b4d254-f5c7-4f2d-b194-4f8788458eb4\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/e7b4d254-f5c7-4f2d-b194-4f8788458eb4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e7b4d254-f5c7-4f2d-b194-4f8788458eb4\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/e7b4d254-f5c7-4f2d-b194-4f8788458eb4.png\" alt=\"All-in-one hotel management solution\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-e7b4d254-f5c7-4f2d-b194-4f8788458eb4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/e7b4d254-f5c7-4f2d-b194-4f8788458eb4.png\" alt=\"All-in-one hotel management solution\"><\/noscript><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, 'e7b4d254-f5c7-4f2d-b194-4f8788458eb4', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><br \/>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old \u201cOTA vs hotel direct bookings\u201d battle has put hotels in a dilemma. In this blog, we compare the pros and cons of both OTAs and direct bookings and try to understand which is better.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":8129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[21,71,377],"hashtags":[],"class_list":["post-8122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-distribution-strategy","tag-direct-bookings","tag-ota","tag-ota-vs-direct-booking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTA vs Hotel Direct Booking: Who is Winning The Battle?<\/title>\n<meta name=\"description\" content=\"There\u2019s always been an OTA vs direct booking battle. And it\u2019s time hotels must rethink their distribution strategy. Read on to find out how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTA vs Hotel Direct Booking: Who is Winning The Battle?\" \/>\n<meta property=\"og:description\" content=\"There\u2019s always been an OTA vs direct booking battle. And it\u2019s time hotels must rethink their distribution strategy. Read on to find out how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\" \/>\n<meta property=\"og:site_name\" content=\"eZee Absolute\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T09:42:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T08:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sulagna Goswami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sulagna Goswami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\"},\"author\":{\"name\":\"Sulagna Goswami\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf\"},\"headline\":\"Who&#8217;s Really Winning The Battle Between OTA and Direct Booking?\",\"datePublished\":\"2021-01-12T09:42:18+00:00\",\"dateModified\":\"2024-07-08T08:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\"},\"wordCount\":2449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png\",\"keywords\":[\"Direct Bookings\",\"OTA\",\"OTA vs direct booking\"],\"articleSection\":[\"Hotel Distribution Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\",\"name\":\"OTA vs Hotel Direct Booking: Who is Winning The Battle?\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png\",\"datePublished\":\"2021-01-12T09:42:18+00:00\",\"dateModified\":\"2024-07-08T08:39:58+00:00\",\"description\":\"There\u2019s always been an OTA vs direct booking battle. And it\u2019s time hotels must rethink their distribution strategy. Read on to find out how.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png\",\"contentUrl\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png\",\"width\":800,\"height\":333,\"caption\":\"OTA vs direct booking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ezeeabsolute.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who&#8217;s Really Winning The Battle Between OTA and Direct Booking?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#website\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/\",\"name\":\"eZee Absolute\",\"description\":\"Online Hotel Management System\",\"publisher\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ezeeabsolute.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\",\"name\":\"eZee Absolute\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png\",\"contentUrl\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png\",\"width\":485,\"height\":48,\"caption\":\"eZee Absolute\"},\"image\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf\",\"name\":\"Sulagna Goswami\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g\",\"caption\":\"Sulagna Goswami\"},\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/author\/sulagna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OTA vs Hotel Direct Booking: Who is Winning The Battle?","description":"There\u2019s always been an OTA vs direct booking battle. And it\u2019s time hotels must rethink their distribution strategy. Read on to find out how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/","og_locale":"en_US","og_type":"article","og_title":"OTA vs Hotel Direct Booking: Who is Winning The Battle?","og_description":"There\u2019s always been an OTA vs direct booking battle. And it\u2019s time hotels must rethink their distribution strategy. Read on to find out how.","og_url":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/","og_site_name":"eZee Absolute","article_published_time":"2021-01-12T09:42:18+00:00","article_modified_time":"2024-07-08T08:39:58+00:00","og_image":[{"width":800,"height":333,"url":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png","type":"image\/png"}],"author":"Sulagna Goswami","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sulagna Goswami","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#article","isPartOf":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/"},"author":{"name":"Sulagna Goswami","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf"},"headline":"Who&#8217;s Really Winning The Battle Between OTA and Direct Booking?","datePublished":"2021-01-12T09:42:18+00:00","dateModified":"2024-07-08T08:39:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/"},"wordCount":2449,"commentCount":0,"publisher":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png","keywords":["Direct Bookings","OTA","OTA vs direct booking"],"articleSection":["Hotel Distribution Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/","url":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/","name":"OTA vs Hotel Direct Booking: Who is Winning The Battle?","isPartOf":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage"},"image":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png","datePublished":"2021-01-12T09:42:18+00:00","dateModified":"2024-07-08T08:39:58+00:00","description":"There\u2019s always been an OTA vs direct booking battle. And it\u2019s time hotels must rethink their distribution strategy. Read on to find out how.","breadcrumb":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#primaryimage","url":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png","contentUrl":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/01\/OTA-vs-direct-booking.png","width":800,"height":333,"caption":"OTA vs direct booking"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ezeeabsolute.com\/blog\/ota-vs-direct-booking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ezeeabsolute.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Who&#8217;s Really Winning The Battle Between OTA and Direct Booking?"}]},{"@type":"WebSite","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#website","url":"https:\/\/www.ezeeabsolute.com\/blog\/","name":"eZee Absolute","description":"Online Hotel Management System","publisher":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ezeeabsolute.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#organization","name":"eZee Absolute","url":"https:\/\/www.ezeeabsolute.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png","contentUrl":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png","width":485,"height":48,"caption":"eZee Absolute"},"image":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf","name":"Sulagna Goswami","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g","caption":"Sulagna Goswami"},"url":"https:\/\/www.ezeeabsolute.com\/blog\/author\/sulagna\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts\/8122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/comments?post=8122"}],"version-history":[{"count":4,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts\/8122\/revisions"}],"predecessor-version":[{"id":12534,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts\/8122\/revisions\/12534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/media\/8129"}],"wp:attachment":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/media?parent=8122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/categories?post=8122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/tags?post=8122"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/hashtags?post=8122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}