{"id":1632,"date":"2018-08-24T17:49:35","date_gmt":"2018-08-24T17:49:35","guid":{"rendered":"http:\/\/www.ezeeabsolute.com\/blog\/?p=1632"},"modified":"2023-01-02T11:29:09","modified_gmt":"2023-01-02T11:29:09","slug":"hotel-promotion-ideas","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/hotel-promotion-ideas\/","title":{"rendered":"17 Best Hotel Promotion Ideas You Can Use"},"content":{"rendered":"\n

Before we talk about how to promote a hotel, I would like to tell you that WHY is it important?<\/p>\n\n\n\n

Well, you must be well familiar with the competition and challenges of our industry. <\/span><\/p>\n\n\n\n

And the RIGHT hotel promotion ideas can help you with:<\/span><\/p>\n\n\n\n

  1. Standing apart from the competition<\/span><\/li>
  2. Attracting more guests<\/span><\/li>
  3. Growing your business and increasing your revenue<\/span><\/li><\/ol>\n\n\n\n

    And I know, subconsciously; you must be already practicing a few hotel promotion ideas. But, guest expectations and market trends keep changing ALL THE TIME. So, you’ve also got to keep yourself updated with such insights and implement new strategies to advertise your property. I’ve got a list of some best hotel promotion ideas you can use right away. <\/span><\/p>\n\n\n\n

    Here are the effective hotel promotion ideas<\/span><\/p>\n\n\n\n

    \nPeak and weak season promotions<\/span><\/a>
    \n    Events<\/span><\/a>
    \n    Run and promote loyalty programs<\/span><\/a>
    \n    Get listed on maximum OTAs <\/span><\/a>
    \n    Revamp and promote your hotel website<\/span><\/a>
    \n    Perform SEO on your hotel website<\/span><\/a>
    \n    Maintain your Google My Business Listings<\/span><\/a>
    \n    Enroll for Google Hotel Ads<\/span><\/a>
    \n    Focus on guest engagement<\/span><\/a>
    \n    Collect and respond to reviews<\/span><\/a>
    \n    Facebook marketing <\/span><\/a>
    \n    Instagram marketing<\/span><\/a>
    \n    Youtube marketing<\/span><\/a>
    \n    Welcome those travel writers and bloggers<\/span><\/a>
    \n    Give a try to advertisements<\/span><\/a>
    \n    Go for content marketing<\/span><\/a>
    \n    Develop a relationship with local tourism boards<\/span><\/a>
    <\/div>\n\n\n\n

    Shall we dig in?<\/p>\n\n\n\n

    Peak and weak season promotions<\/strong><\/h2>\n\n\n\n

    Usually, a hotel\u2019s year is divided into two. One is the peak season, and the other is the off-peak or weak season. And a hotel\u2019s success is dependant on how it manages both the seasons. <\/span><\/p>\n\n\n\n

    This is how you can make the most out of them. <\/span><\/p>\n\n\n\n

    Peak Season<\/b><\/h3>\n\n\n\n

    You must be already getting adequate bookings and business in peak seasons. Yet, you should consider trying effective pricing strategies, and even yield management<\/a> technique to get more bookings. <\/span><\/p>\n\n\n\n

    On top of that, offering attractive packages is a practical way for hotel room promotion. <\/span><\/p>\n\n\n\n

    For example<\/em><\/strong>: In November or before Christmas, you can run some promotions and offer packages that attract your guests to book their stay.<\/span><\/p>\n\n\n\n

    Weak Season<\/b><\/h3>\n\n\n\n

    You need to put in some extra efforts for weak seasons. Celebrations, workshops, seminars, and such likes are a good approach to increase low-season occupancy<\/a> at your property. <\/p>\n\n\n\n

    You can also give a try to the following things:<\/p>\n\n\n\n

    Run last-minute deals (AKA flash deals) and packages for short stays.
    If a scenic landscape surrounds your hotel, then you can offer packages for pre-wedding photography (that\u2019s the in-thing these days).
    If you have a banquet at your place, you can get into catering and host weddings, parties and corporate events. <\/em><\/p>\n\n\n\n

    Events<\/strong><\/h2>\n\n\n\n

    Events are one of the most promising hotel promotion ideas. Occasions like music concerts (Tomorrowland, Sunburn), festive events (Tomatina), roadshows and exhibitions are taking place every now and then. And you should take the most advantage of the events.<\/p>\n\n\n\n

    All you have to do is tie-up with the event planners and offer a stay to the attendees. With this hotel promotion method, your property can get advertised on hoardings, TV ads, and other platforms as a part of event promotions. <\/p>\n\n\n\n

    Besides, you can also sponsor or host events at your hotel. Organize some out of the box events like a food fair, creative art fair, and workshops on crafts & cocktails, dance & sculpt, pilates and many other events.<\/p>\n\n\n\n

    Run and promote your loyalty programs<\/strong><\/h2>\n\n\n\n

    Loyalty programs ACTUALLY work. They are one of the excellent hotel promotion ideas. They keep your existing guests stuck to your brand. While creating your hotel\u2019s loyalty program model, include rewards that provide your guests with some real value.<\/p>\n\n\n\n

    So generally, the loyalty points are calculated as per the visits and after they reach a certain value\/limit, you reward your guests with something. Instead of following this, I recommend that you reward them on the very next visit. This is how your guests will actually prefer you over other hotels and refer your hotel to others too. Thus, along with marketing your property, your brand loyalty will also be enhanced.<\/p>\n\n\n\n

    Get listed on maximum OTAs<\/strong><\/h2>\n\n\n\n

    I’m sure, this hotel marketing idea is a NO brainer. But novice hoteliers may still have this question of how to promote their property on OTAs?<\/p>\n\n\n\n

    Even though you might be doing great on the few OTAs you\u2019re listed on; getting listed on maximum OTAs and metasearch engines<\/a> can drive you more bookings and revenue. PERIOD. <\/p>\n\n\n\n

    Basically, OTAs give your hotel much-needed exposure. Besides, they increase your hotel\u2019s credibility, promote your hotel, and you can expand your reach to a wider audience. Here are more benefits to having more OTA connections<\/a> for your hotel.<\/p>\n\n\n\n

    Beyond that, you can also be a part of the promotions that OTAs run on their end. (Different OTAs have different techniques to get you bookings.)<\/p>\n\n\n\n

    Tip:<\/strong> By more OTA connections, I don't mean that you go and get listed on every other OTA. Check the relevance and then select the best OTA<\/a> to get listed on. <\/pre>\n\n\n\n
    Revamp and promote your hotel website<\/strong><\/h2>\n\n\n\n
    Your website is the face of your hotel and at the same time a salient player in your business growth.<\/p>\n\n\n\n
    Guests who have come across your property through Google or any OTA will end up landing on your website. So, you need to have a solid website which is:<\/p>\n\n\n\n