{"id":1472,"date":"2018-06-15T14:53:50","date_gmt":"2018-06-15T14:53:50","guid":{"rendered":"http:\/\/www.ezeeabsolute.com\/blog\/?p=1472"},"modified":"2020-11-11T07:38:38","modified_gmt":"2020-11-11T07:38:38","slug":"best-methods-to-increase-hotel-adr","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/","title":{"rendered":"10 Best Methods to Increase Your Hotel ADR"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Average Daily Rate or ADR in the hospitality industry is a term that is quite popular among hoteliers worldwide. It plays a great role in defining an increase in a hotel&#8217;s revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Briefly, it is a metric to indicate the average realized room rental per day. And, working on ADR helps you devise a revenue generation blueprint that systematically gives your hotel business a hike in profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going through this, you&#8217;ll get an overview as to where you need to put efforts to realize your goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To get a clear idea, I\u2019ve mentioned few instances that aren&#8217;t included in ADR:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vacant rooms or complimentary rooms<\/li><li>Rooms occupied by hotel staff or the owner himself<\/li><li>\u2018No shows,\u2019 and forfeited deposit rooms<\/li><li>Canceled bookings and charges levied for the same<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Excluding the above options, only rooms rented out to guests are calculated for deriving a hotel&#8217;s ADR. It can also be calculated on a monthly, quarterly and yearly basis, depending upon your requirement and plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is ADR in a hotel?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">ADR is commonly referred to as the Average Daily Rate in the hotel. It is a key performance indicator that is used to calculate the average price or rate for each hotel room sold for a particular day. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is the most popular and common financial index that helps hotels measure their performance and success against their competitors.&nbsp; <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How is a hotel&#8217;s Average Daily Rate calculated?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The below table mentions hotel data and rooms revenue:<\/p>\n\n\n\n<div class=\"gst_hospitality\">\n<div class=\"gst_hospitality_table\">\n<table>\n<tbody>\n<tr>\n<th>Room(s) Type<\/th>\n<th>Rate<\/th>\n<th>Available<\/th>\n<th>Sold<\/th>\n<th>Total revenue<\/th>\n<\/tr>\n<tr>\n<td>Standard Room<\/td>\n<td>$60<\/td>\n<td>10<\/td>\n<td>8<\/td>\n<td>$480<\/td>\n<\/tr>\n<tr>\n<td>Deluxe Chamber<\/td>\n<td>$90<\/td>\n<td>10<\/td>\n<td>6<\/td>\n<td>$540<\/td>\n<\/tr>\n<tr>\n<td>Double Bed Suite<\/td>\n<td>$120<\/td>\n<td>5<\/td>\n<td>3<\/td>\n<td>$360<\/td>\n<\/tr>\n<tr>\n<td><strong>Total\/Amount<\/strong><\/td>\n<td>&nbsp;<\/td>\n<td>25<\/td>\n<td><strong>17<\/strong><\/td>\n<td><strong>$1,380<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So, as per the Average Daily Rate formula:<\/p>\n\n\n\n<div style=\"background: #f7f7f7; border: 1px solid #efefef; padding: 10px; text-align: center;\">\n<h3 style=\"margin: 2px 10px 5px; line-height: 36px;\">Average Daily Rate = Rooms Revenue\/ Number of Rooms sold<\/h3>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here, your ADR will be:<\/p>\n\n\n\n<div style=\"background: #f7f7f7; border: 1px solid #efefef; padding: 10px; text-align: center;\">\n<h3 style=\"margin: 2px 10px 5px; line-height: 36px;\">ADR: $1,380\/17 = $81.17.<\/h3>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Now as you are aware of the term ADR, you ask:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why should you work on increasing your hotel ADR?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is high operational cost, inventory maintenance and other expenses to manage a hotel is at peak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thereby, to run your hotel successfully and to recover the cost incurred, your business has to have an <a href=\"https:\/\/www.ezeeabsolute.com\/hotel-revenue-management-book.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">increase in revenue<\/a> gradually and a hike in hotel ADR. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, when you keep track of your ADR, consequently the return on investment on your hotel business rises year-on-year, finally boosting the profit ratio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before discussing the tips to increase the average daily rate of a hotel, I would like to brief you with a scenario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may be applying multiple rate updates in a day as per the occupancy levels for a hike in hotel revenue, but at one point of time, <strong><em>multiple rate updates don\u2019t help much in increasing the ADR<\/em><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as the elasticity of supply and demand affects the rates of any product or services, similar is the case of changing tariff rates as per the occupancy percentage at your hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hence, to enhance your ADR, you also need to focus on increasing the revenue brought in by each guest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategies to increase your hotel ADR:<\/strong><\/h2>\n\n\n\n<p class=\"notepoints\">\n<a href=\"#trackcompetitors\">Keep watch on competitors<\/a><br>\n<a href=\"#pricing\">Set optimum pricing<\/a><br>\n<a href=\"#localevents\">Promote local tourism and events<\/a><br>\n<a href=\"#promotions\">Offer packages and promotions<\/a><br>\n<a href=\"#distributionchannel\">Prioritize your distribution channel<\/a><br>\n<a href=\"#directbookings\">Attract more direct bookings<\/a><br>\n<a href=\"#selfserviceportal\">Personalize services with guest self-service portal<\/a><br>\n<a href=\"#complimentaryservices\">Provide complimentary services to guests<\/a><br>\n<a href=\"#discount\">Offer discounts on extended stay<\/a><br>\n<a href=\"#upsellservices\">Upsell your services<\/a><nr>\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us explore them in detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trackcompetitors\"><strong>1. Keep watch on competitors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is difficult to analyze your competitors manually. On top of that, it also consumes a lot of time and chances of errors are more. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cYour competitors are on a hunting spree. Either you become a hunter or be a prey to their strategies.\u201d<\/em>\ufeff<\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s era, you can easily keep track of your competitors\u2019 room pricing with the help of a <a href=\"https:\/\/www.ezeereservation.com\/features\/hotel-rate-shopper.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=ADR\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">competitor rate analysis tool<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tool provides you complete information about how your competitors have set prices for each of their room. Accordingly, you can set up your room rates based on the market trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below video shows how to check competitors rate using hotel rate shopper tool by eZee. <\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Vxdv9NkNruc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, setting up a competitive price and improve your hotel room\u2019s average daily rate.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pricing\"><strong>2. Set optimum pricing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing is considered as one of the most important factors in hotel management. Each guest has different expectations when they come to book a hotel room. Hence, it is important to analyze the current market, customer demand, each guest\u2019s capacity to pay the price, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By doing the proper segmentation of your target audience, you would be able to set a pricing strategy effectively. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019ll help you adopt a different approach for each segment to increase your ADR. You can also consider <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/yield-management-in-hotel-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">yield management<\/a> to set your rates depending on your occupancy level during seasons, weekends or festivals.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"localevents\"><strong>3. Promote local tourism and events<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Events, festivals, and celebrations happen around the world. Many festivities are often sponsored by the government or corporate bodies. These events play a vital role in catering your guests with a momentous experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way you can book their tickets and inform them prior to the events that are happening in your nearby areas or venues. Your guests are ready to pay extra bucks for entertainment, and this is what adds to your hotel ADR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"promotions\"><strong>4. Offer packages and promotions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Guests are often in search of the best deal when they book a hotel room. Therefore, as a hotelier, you need to identify the ups and downs of your specific market and customize your offers accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During peak season, you can get more bookings by offering high-value promotions with no rate discounts. Similarly, at the time of a low season, you can provide weekend special, length of stay discounts, and so on. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"distributionchannel\"><strong>5. Prioritize your distribution channel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the hotels prefer to list their brand on different OTAs to get more bookings. However, many hotels end up giving high commissions to some of the OTAs without receiving a good amount of bookings. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, it is important to analyze &#8211; which OTAs are getting you maximum bookings. Observe and understand all the OTA channels, look at the number of bookings you get, and the overall value that they contribute to your property so that you can make strategies accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OTAs are a great channel for creating brand awareness and drive higher ADR. You can have <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/reasons-to-have-more-ota-connections-for-your-hotel\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">more OTA connections<\/a> for your hotel as a part of your distribution mix; rather than relying on a limited number of channels.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"directbookings\"><strong>6. Attract more direct bookings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hoteliers like you are keen to get ample number of direct bookings. For a high flow of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.ezeeabsolute.com\/blog\/increase-direct-hotel-bookings-on-website\/\" target=\"_blank\">direct bookings<\/a>, you must have a hotel website [integrated with booking engine] that is high in rankings, having a good SEO and listed on various meta-search engines. The point here is that when your hotel website has an excellent SEO it attracts more bookings from local as well as the global visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, if you decide to spend few bucks, then <a href=\"https:\/\/www.ezeereservation.com\/features\/google_hotel_ad.php?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=ADR\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Hotel Ads<\/a> is the best option for you. Your revenue rises with an increased profit ratio and hotel ADR.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e8c46ff-a203-4883-aac5-cf85b47c0116\"><span class=\"hs-cta-node hs-cta-2e8c46ff-a203-4883-aac5-cf85b47c0116\" id=\"hs-cta-2e8c46ff-a203-4883-aac5-cf85b47c0116\"><!--[if lte IE 8]>\n\n\n\n\n\n\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n\n\n\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-2e8c46ff-a203-4883-aac5-cf85b47c0116\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png\" alt=\"Download FREE Google Ad Templates\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, '2e8c46ff-a203-4883-aac5-cf85b47c0116', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"selfserviceportal\"><strong>7. Personalize services with guest self-service portal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you consider or not, a <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-guest-self-service-portal-top-reasons-to-try\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">guest self-service portal<\/a> is trending with more guests using this option. With a higher penetration of smartphones, guests are demanding more services that are handy, time saving and tech-savvy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A guest portal allows your guest to create the profile, fill in personal information, opt for pickup-drop off services, apply booking modifications and more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, it\u2019ll help you serve your guests and improve hotel ADR by pitching additional services at every stage of interaction, i.e. pre-arrival, at arrival, during the stay and post-stay.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"complimentaryservices\"><strong>8. Provide complimentary services to guests<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating the ultimate experience for your guest includes giving out complimentary services. For example; offer them free services like spa, salon, massage; once a year or at the time of festivals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Complimentary service is a great way to increase the average daily rate by inducing guest interest. Especially, the ones who are gaining your services for a long time or may visit you and stay at your hotel just to chill out with family during the festivals. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discount\"><strong>9. Offer discounts on extended stay<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your guest has booked with you for 3 nights, on the 3rd night he requests to extend the stay. What do you do? Here you need to understand that many of your guests or travelers are on an exploring mission. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This requires them to stay for long so that they get to know all the interesting places, history and commercial importance of the city or tourist place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To win your guest&#8217;s heart, you can offer them an extended stay discount that could come as a surprise to them. This waiver will certainly boost your hotel ADR and increase the occupancy rate too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"upsellservices\"><strong>10. Upsell your services<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upsell is one of the best ways to drive higher ADR. You can send pre-arrival emails to your guests and ask them if they would like to upgrade their rooms. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Add the option in your pre-arrival campaigns and even in the <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-booking-confirmation-email\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">booking confirmation email<\/a> to book amenities such as early check-in, late check-out, daily breakfast, and more to drive ancillary revenue.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once your guest checks-in, offer extra amenities with the welcome email or last-minute offers such as the dining package. It helps you generate incremental revenue and enhance the guest experience at the same time. <\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Remarkably, when you\u2019ve finally decided to improve the average daily rate, you ought to have the following automation in priority:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>An <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.ezeeabsolute.com\/blog\/reasons-to-choose-comprehensive-hotel-management-system\/\" target=\"_blank\">integrated hotel PMS<\/a> that keeps you updated on the operations and streamlines your hotel business.<\/li><li>An attractive <a href=\"https:\/\/www.ezeereservation.com\/?utm_source=eR&amp;utm_medium=eABlog&amp;utm_campaign=ADR\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">booking engine<\/a> which enables your website visitors to book directly from your website.<\/li><li>An intuitive <a rel=\"noreferrer noopener\" aria-label=\"hotel CRS system (opens in a new tab)\" href=\"https:\/\/www.ezeeabsolute.com\/hotel-crs-system.php\" target=\"_blank\">hotel CRS system<\/a> which plays a major role for your hotel chains to manage inventory, attract direct bookings, run promotions and more.<\/li><li>Monitor your hotel performance through <a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/hQni6onSnmg\" target=\"_blank\">Data Analysis Tool &#8211; Innalytics<\/a> and take informed hotel business decisions.<\/li><li><a href=\"https:\/\/www.ezeeabsolute.com\/hotel-reputation-management.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Online review management system<\/a> to maintain your hotel reputation and online rankings.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Have your requirements answered from the above checklist. Once you have executed it, you&#8217;ll definitely get higher bookings, spurring your hotel ADR and occupancy too.<\/p>\n\n\n<p style=\"text-align: center;\" class=\"hs-imgCTA-fix\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-97fe383d-5ebd-4e45-b953-024b0b382903\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-97fe383d-5ebd-4e45-b953-024b0b382903\" class=\"hs-cta-node hs-cta-97fe383d-5ebd-4e45-b953-024b0b382903\"><!-- [if lte IE 8]>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/97fe383d-5ebd-4e45-b953-024b0b382903\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-97fe383d-5ebd-4e45-b953-024b0b382903\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/97fe383d-5ebd-4e45-b953-024b0b382903.png\" alt=\"Complete guide to hotel revenue management\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, '97fe383d-5ebd-4e45-b953-024b0b382903', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Average Daily Rate is a crucial factor that defines the overall revenue of your hotel business. In this blog, you will understand the what, how and why of ADR, along with strategies to set the most profitable ADRs.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"hashtags":[],"class_list":["post-1472","post","type-post","status-publish","format-standard","hentry","category-hotel-revenue-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Methods to Increase Your Hotel ADR - eZee Absolute<\/title>\n<meta name=\"description\" content=\"Just like RevPar, your hotel ADR works on identifying the possibilities for increasing your hotel revenue. ADR or Average Daily Rate tells you how your hotel is performing from time to time and helps you in devising strategies to boost your hotel revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Best Methods to Increase Your Hotel ADR - eZee Absolute\" \/>\n<meta property=\"og:description\" content=\"Just like RevPar, your hotel ADR works on identifying the possibilities for increasing your hotel revenue. ADR or Average Daily Rate tells you how your hotel is performing from time to time and helps you in devising strategies to boost your hotel revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\" \/>\n<meta property=\"og:site_name\" content=\"eZee Absolute\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-15T14:53:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T07:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2018\/06\/hotel-ADR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sulagna Goswami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sulagna Goswami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\"},\"author\":{\"name\":\"Sulagna Goswami\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf\"},\"headline\":\"10 Best Methods to Increase Your Hotel ADR\",\"datePublished\":\"2018-06-15T14:53:50+00:00\",\"dateModified\":\"2020-11-11T07:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\"},\"wordCount\":1685,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png\",\"articleSection\":[\"Hotel Revenue Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\",\"name\":\"10 Best Methods to Increase Your Hotel ADR - eZee Absolute\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png\",\"datePublished\":\"2018-06-15T14:53:50+00:00\",\"dateModified\":\"2020-11-11T07:38:38+00:00\",\"description\":\"Just like RevPar, your hotel ADR works on identifying the possibilities for increasing your hotel revenue. ADR or Average Daily Rate tells you how your hotel is performing from time to time and helps you in devising strategies to boost your hotel revenue.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage\",\"url\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png\",\"contentUrl\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ezeeabsolute.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Best Methods to Increase Your Hotel ADR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#website\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/\",\"name\":\"eZee Absolute\",\"description\":\"Online Hotel Management System\",\"publisher\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ezeeabsolute.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#organization\",\"name\":\"eZee Absolute\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png\",\"contentUrl\":\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png\",\"width\":485,\"height\":48,\"caption\":\"eZee Absolute\"},\"image\":{\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf\",\"name\":\"Sulagna Goswami\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g\",\"caption\":\"Sulagna Goswami\"},\"url\":\"https:\/\/www.ezeeabsolute.com\/blog\/author\/sulagna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Best Methods to Increase Your Hotel ADR - eZee Absolute","description":"Just like RevPar, your hotel ADR works on identifying the possibilities for increasing your hotel revenue. ADR or Average Daily Rate tells you how your hotel is performing from time to time and helps you in devising strategies to boost your hotel revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/","og_locale":"en_US","og_type":"article","og_title":"10 Best Methods to Increase Your Hotel ADR - eZee Absolute","og_description":"Just like RevPar, your hotel ADR works on identifying the possibilities for increasing your hotel revenue. ADR or Average Daily Rate tells you how your hotel is performing from time to time and helps you in devising strategies to boost your hotel revenue.","og_url":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/","og_site_name":"eZee Absolute","article_published_time":"2018-06-15T14:53:50+00:00","article_modified_time":"2020-11-11T07:38:38+00:00","og_image":[{"width":800,"height":333,"url":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2018\/06\/hotel-ADR.jpg","type":"image\/jpeg"}],"author":"Sulagna Goswami","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sulagna Goswami","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#article","isPartOf":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/"},"author":{"name":"Sulagna Goswami","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf"},"headline":"10 Best Methods to Increase Your Hotel ADR","datePublished":"2018-06-15T14:53:50+00:00","dateModified":"2020-11-11T07:38:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/"},"wordCount":1685,"commentCount":1,"publisher":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage"},"thumbnailUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png","articleSection":["Hotel Revenue Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/","url":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/","name":"10 Best Methods to Increase Your Hotel ADR - eZee Absolute","isPartOf":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage"},"image":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage"},"thumbnailUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png","datePublished":"2018-06-15T14:53:50+00:00","dateModified":"2020-11-11T07:38:38+00:00","description":"Just like RevPar, your hotel ADR works on identifying the possibilities for increasing your hotel revenue. ADR or Average Daily Rate tells you how your hotel is performing from time to time and helps you in devising strategies to boost your hotel revenue.","breadcrumb":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#primaryimage","url":"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png","contentUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/2e8c46ff-a203-4883-aac5-cf85b47c0116.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ezeeabsolute.com\/blog\/best-methods-to-increase-hotel-adr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ezeeabsolute.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 Best Methods to Increase Your Hotel ADR"}]},{"@type":"WebSite","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#website","url":"https:\/\/www.ezeeabsolute.com\/blog\/","name":"eZee Absolute","description":"Online Hotel Management System","publisher":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ezeeabsolute.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#organization","name":"eZee Absolute","url":"https:\/\/www.ezeeabsolute.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png","contentUrl":"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2026\/07\/ycsSymbol.png","width":485,"height":48,"caption":"eZee Absolute"},"image":{"@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ezeeabsolute.com\/blog\/#\/schema\/person\/e252d4e9b2ecec27450a5072ad912edf","name":"Sulagna Goswami","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d3f1e50332cab4d3ff4da623185cea72c7c367d831370ca5dd34df2345ace1a?s=96&d=mm&r=g","caption":"Sulagna Goswami"},"url":"https:\/\/www.ezeeabsolute.com\/blog\/author\/sulagna\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts\/1472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/comments?post=1472"}],"version-history":[{"count":22,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts\/1472\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/posts\/1472\/revisions\/8746"}],"wp:attachment":[{"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/media?parent=1472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/categories?post=1472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/tags?post=1472"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.ezeeabsolute.com\/blog\/wp-json\/wp\/v2\/hashtags?post=1472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}