{"id":1262,"date":"2018-03-13T14:47:17","date_gmt":"2018-03-13T14:47:17","guid":{"rendered":"http:\/\/www.ezeeabsolute.com\/blog\/?p=1262"},"modified":"2022-12-22T10:06:58","modified_gmt":"2022-12-22T10:06:58","slug":"mistakes-in-hotel-distribution-strategy","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/mistakes-in-hotel-distribution-strategy\/","title":{"rendered":"Mistakes to avoid in your hotel distribution strategy"},"content":{"rendered":"\n

Online Travel Agents (OTAs) are an unavoidable supplement in promoting your hotel business. <\/p>\n\n\n\n

Though oftentimes because of negligence in your hotel distribution strategy<\/a>, you may face low occupancy or your hotel rooms remain vacant and you face a major revenue loss.<\/p>\n\n\n\n

But naturally, this may be happening on a daily basis at several hotels worldwide, turning this into a regular yet highly damaging scenario. <\/p>\n\n\n\n

So, if you\u2019re one of them, this blog will work as a life-saver for you. It will help you relate with the mistakes you\u2019re typically making in your hotel distribution strategy and give you a solution for them.<\/p>\n\n\n\n

So, do you plan to stop revenue loss in your hotel business?<\/strong><\/h4>\n\n\n\n

Then you’re reading an apt analysis of mistakes done in distribution channel strategies. <\/p>\n\n\n\n

When you devise your hotel\u2019s online distribution strategy, it is mandatory to keep records and statistics handy that give you a complete picture of your business status. <\/p>\n\n\n\n

You need to know where to focus, and which mistakes to avoid in order to eliminate the impending losses. Employing a right channel manager<\/a> is not enough. Instead, you ought to be flexible in distribution strategy too.<\/p>\n\n\n\n

Taking a helicopter view: I spoke to dozens of hoteliers like you. Then, I learned about the 7 major mistakes they make while executing a hotel distribution strategy, which took a toll on their business.<\/em><\/strong><\/p>\n\n\n\n

Mistakes you should avoid in your hotel distribution strategy<\/strong><\/h2>\n\n\n\n

1. Distributing inventory manually <\/strong><\/h3>\n\n\n\n

Mostly, all hoteliers have many OTA connections for their hotel<\/a> to be open to receive bookings from as many channels as they can. <\/p>\n\n\n\n

Over and above that, the inventory and rate on these channels are handled manually, which poses as an extremely redundant and time-consuming method. Apparently, these kind of hoteliers are skeptical about adopting a new technology.<\/p>\n\n\n\n

Actually, before the concept of channel managers came in, this is how hoteliers used to manage their inventory distribution. (I hope you\u2019re not one of them right now too.)<\/p>\n\n\n\n

How\u2019s it a mistake you ask? <\/em> <\/p>\n\n\n\n

Well, let\u2019s say a booking comes from OTA 1. Now, since there’s manual inventory management, you\u2019ll need to login to each OTA\u2019s extranet and update the inventory one by one.<\/p><\/blockquote>\n\n\n\n

Definitely, this update will not be instant or error-free. And there are high chances of you getting overbooked for the same room on some other OTA.<\/p>\n\n\n\n

Solution:<\/strong> Running with time and getting empowered with technology is the need of the hour. Switch to a hotel channel manager<\/a> that will automate all your operations of inventory distribution.<\/p>\n\n\n\n

You\u2019ll get a one-stop control over all your connected channels, which will reduce your efforts from manual management. Besides this, you’ll also be able to avail instant inventory updates which will nullify your overbookings. <\/p>\n\n\n

\"Know<\/a><\/span>