But I discovered that not many are aware of what exactly flywheel marketing is.<\/p>\n\n\n\n
And if you\u2019re one of them, then fret no more.<\/p>\n\n\n\n
In this blog, I\u2019ll be covering all the aspects of hotel flywheel marketing and how you could leverage it for maximum benefits.<\/p>\n\n\n\n
- \n
- What is Flywheel Marketing?<\/a><\/li>\n
- What are the Stages of Hotel Flywheel Marketing Cycle?<\/a><\/li>\n
- \n
- Attracting Right Audience<\/a><\/li>\n
- Pitching the Interested Leads<\/a><\/li>\n
- Keeping Guests Engaged<\/a><\/li>\n
- Close Follow-Ups<\/a><\/li>\n
- Post-sales Services<\/a><\/li>\n
- Retaining Them At Your Property<\/a><\/li>\n<\/ul>\n
- How is Flywheel Marketing Better Than Sales Funnel?<\/a><\/li>\n
- How can Hotels Leverage Flywheel Marketing?<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n
What is Flywheel Marketing?<\/h2>\n\n\n\n
Marketing professionals would probably know the nitty-gritty of a sales funnel. Generating leads and then converting them into customers hold importance. And most of the time, no one bats an eye on what happens in between.<\/p>\n\n\n\n
This is exactly where flywheel marketing comes into the picture.<\/p>\n\n\n\n
It is a marketing model that self-sustains its momentum and generates qualified leads. It keeps the customer at the heart of it and focuses on delivering as much value as possible. And this in return, attracts strangers, turns them into prospects, acquire them as customers, and makes them your promoters. <\/strong><\/p>\n\n\n\n
In simple terms, your marketing keeps spinning just like a flywheel. If you apply more force and remove friction, it will spin faster.<\/p>\n\n\n\n
What are the Stages of the Hotel Flywheel Marketing Cycle?<\/h2>\n\n\n\n
Generally, the sales and marketing process focuses on maximum revenue generation through product sales. However, there\u2019s a psychological grey area that no one pays attention to, i.e. \u2018Customer Experience\u2019. <\/p>\n\n\n\n
In fact, guest satisfaction<\/a> is the base of the hospitality industry. But rather than providing it after they book your property, why not focus on it during various stages of the sales cycle?<\/p>\n\n\n\n
That\u2019s where flywheel marketing comes into the picture. First of all, we would create a hotel flywheel marketing model, as mentioned in the diagram below. <\/p>\n\n\n
\n![\"Learn](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
Hotel Fly-wheel Marketing Model<\/figcaption><\/figure>\n<\/div>\n\n\n Now, you need to check that the stages of sales are aligned with marketing tasks to ensure that you have enough force to get the flywheel rotating. The basic fundamental of this process is to gain enough momentum that it spins at a great speed. <\/p>\n\n\n\n
What I mean to say is that putting together the efforts of sales and marketing simultaneously will act as a catalyst in generating maximum sales and keeping the customer engaged throughout the cycle. <\/p>\n\n\n\n
Let\u2019s study the steps which can help you to achieve this. <\/p>\n\n\n\n
1. Attracting Right Audience<\/h3>\n\n\n\n
We all are aware that every product needs to be marketed among the right audience, at an appropriate time, with an intriguing strategy to capture their interest.<\/p>\n\n\n\n
Now, while going with flywheel marketing for hotels, the initial step is promoting your property to the right guests. And to do this, you need to focus on identifying your guest segments. <\/p>\n\n\n\n
It\u2019s about understanding what type of guests your property caters to the most. Accordingly, you can create your marketing campaigns that would focus on their requirements. <\/p>\n\n\n\n
If you need more clarity on how to do it, here\u2019s a blog that will help you out.<\/p>\n\n\n\n
Learn Everything About Guest Segmentation in Less Than 10 Minutes<\/span> <\/em><\/strong><\/a><\/p>\n\n\n\n
After identifying your target audience, you need to deploy \u2018n\u2019 no of strategies to reach out to the guests. But don\u2019t do it haphazardly or just go with a way just because it\u2019s a trend in the market.<\/p>\n\n\n\n
Instead, do your research first and then invest. This way, you will be aware of various marketing practices used by hoteliers and then choose the most effective ones for your property. <\/p>\n\n\n\n
To save your time in Googling about strategies, here\u2019s a link that would redirect you to the library of our trending blogs on marketing in the hospitality industry. Do give them a read later on. <\/p>\n\n\n\n
Check Out These Blogs On Hotel Marketing Strategies and Stay Ahead Of Your Competitors<\/em><\/strong><\/span><\/a><\/p>\n\n\n\n
2. Pitching the Interested Leads<\/h3>\n\n\n\n
Once you start promoting your product to the right audience, your flywheel will start moving ahead slowly. Now it\u2019s time to get your sales team into action. How to do that?<\/p>\n\n\n\n
First of all, prepare a mind-blowing pitch that can keep leads interested throughout the call. However, ensure that it should give a personal touch to the guests. <\/p>\n\n\n\n
Post that, start pitching the inbound leads from marketing campaigns, understand their requirements, and note each and every detail mentioned by the guests. <\/p>\n\n\n\n
This step SHOULD be followed by sending across an email or WhatsApp message pertaining to brief details of the call and your hotel\u2019s fact sheet or brochure (even if they are window shopping)<\/p>\n\n\n\n
I know this would sound like a basic sales step, but trust me, I\u2019ve seen many hotels not following it. Results? Losing the potential guests. <\/p>\n\n\n\n
Now, this part is quite crucial as you collect each and every information about your guests that would assist you in personalisation and is a base of hotel flywheel marketing cycle. <\/p>\n\n\n\n
3. Keeping Guests Engaged<\/h3>\n\n\n\n
To give your hotel\u2019s flywheel marketing cycle more momentum, you need to keep your guests engaged. But, you need to do it gradually, as imparting them with too much information in a single go will make them lose interest in your property.<\/p>\n\n\n\n
I’d suggest following a schedule. See, travellers tend to make travel plans mostly in the mid-week or at the weekend.<\/p>\n\n\n\n
So, schedule marketing campaigns for such days. Showcase them exclusive deals, about your hotel\u2019s loyalty program, last-minute bookings offers a mini-guide of your locality and such other things. <\/p>\n\n\n\n
For instance, if one of your leads is looking for a family trip on an upcoming weekend, you can promote your packages, activities, or any family booking combo. <\/p>\n\n\n\n
This personalised way of marketing is well-appreciated by the guests, moreover aids in improving their brand loyalty towards your hotel. <\/p>\n\n\n\n
<\/a><\/span> - Pitching the Interested Leads<\/a><\/li>\n
- What are the Stages of Hotel Flywheel Marketing Cycle?<\/a><\/li>\n
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