Table of Content<\/h4>\n\n- Traditional marketing strategies for hotels<\/a><\/li>\n
\n- Print media marketing<\/a><\/li>\n
- Outdoor marketing<\/a><\/li>\n
- Telemarketing<\/a><\/li>\n
- Vocal marketing<\/a><\/li>\n
- Face-to-face meetings<\/a><\/li>\n
- Travel fests and marts<\/a><\/li>\n<\/ul>\n
- Difference between traditional marketing and digital marketing<\/a><\/li>\n
- FAQs<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n
Traditional Marketing Strategies for Hotels<\/h2>\n\n\n\n
Although there are various traditional approaches to hotel marketing, not each of them will work for you. I am listing 6 popular ones here. You can try them and see which strategies are best for your hotel.<\/p>\n\n\n\n
1. Print Media Marketing<\/h3>\n\n\n\n
Print media marketing is one of the oldest ways of marketing that has been around since 1450. Yes, it’s that old!<\/p>\n\n\n\n
It includes various activities such as advertising in newspapers, travel and hospitality magazines, brochures, and flyers.<\/p>\n\n\n\n
As a matter of fact, travel and hospitality magazines had their own craze, as it gave guests a glimpse of some amazing hotels around the world.<\/p>\n\n\n\n
It was very simple: A writer from a famous magazine would stay at the property, experience the services, interview the hotelier, and s\/he would pen down an elaborated article about the hotel.<\/p>\n\n\n\n
Featured hotels would collaborate with the magazines and offer discount coupons to the readers.<\/p>\n\n\n\n
Interesting, isn\u2019t it?<\/p>\n\n\n\n
You can try this strategy for your hotel. Trust me, it works.<\/p>\n\n\n\n
2. Outdoor Marketing<\/h3>\n\n\n\n
As the name suggests, outdoor marketing is a strategy that is useful in reaching out to customers that are away from home. In other words, it basically targets travellers and motorists.<\/p>\n\n\n\n
Let me explain in detail. I live in Lonavala, which is a famous tourist destination in India known for its picturesque view during monsoons. <\/p>\n\n\n\n
The town is located around one of the busiest highways. So, the hoteliers have put up billboards and lamp posts along the entire route for promoting their property. <\/p>\n\n\n\n
Result? Maximum visibility among guests. Although it is a traditional hotel marketing strategy, it can benefit you in the long run.<\/p>\n\n\n
\n![\"Advertising](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
Hoarding along the roadside to maximize visibility <\/figcaption><\/figure>\n<\/div>\n\n\n3. Telemarketing<\/h3>\n\n\n\n
Telemarketing basically involves capturing guests\u2019 attention with cold-calling and SMS. It\u2019s quite a challenging way of marketing as it is difficult to convince guests over a voice or text.<\/p>\n\n\n\n
But the success rate of conversion over cold-calling is merely 5-10%. It’s easy to make sales if you can convince guests over a voice or text. <\/p>\n\n\n\n
First of all, guests do call back (if they are looking to spend a vacation in your town), or give a heads up if your pitch is convincing enough to make them book a stay with you.<\/p>\n\n\n\n
4. Vocal Marketing<\/h3>\n\n\n\n
Vocal marketing is what we generally refer to as \u2018word of mouth marketing (WOM)<\/a>\u2019. As the name suggests, it is promoting your property to the guests, via other guests.<\/p>\n\n\n\nIt\u2019s simple. A guest having an amazing stay at your property will refer you to his contacts. <\/p>\n\n\n\n
However, WOM can lead to negative marketing if guests don\u2019t get a good experience.<\/p>\n\n\n\n
Meaning, it is entirely dependent on the kind of guest satisfaction you provide.<\/p>\n\n\n\n
5. Face to Face Meetings<\/h3>\n\n\n\n
The hospitality industry is all about professionalism. Let me share a scenario.<\/p>\n\n\n\n
A sales personnel from your hotel suits up in a pair of formals, meets with the potential guest, shares his business card, brochure, and pitches about your property confidently.<\/p>\n\n\n\n
Sounds good, right? <\/p>\n\n\n\n
On a personal note, I find face to face meetings way better. You can club it with telemarketing to fix up a meeting with the guests. In that way, it would develop reliability among guests towards your hotel.<\/p>\n\n\n\n
This strategy is more successful in approaching corporate guests<\/a>.<\/p>\n\n\n\n6. Travel Fests and Marts<\/h3>\n\n\n\n
Travel fests are one of the classic platforms for hoteliers to connect with a wider audience and promote their property. They are also known as trade fairs, travel marts, and holiday expo. <\/p>\n\n\n\n
It doesn\u2019t matter whether you enter as a participant or an attendee, you will end up increasing your connections. <\/p>\n\n\n\n
Travel marts are not only for hotels; varied hospitality businesses such as PMS providers, aggregators, and travel agencies also join in.<\/p>\n\n\n\n
It is one such traditional hotel marketing strategy that can never go out of fashion.<\/p>\n\n\n\n
Some of the famous travel fairs in the world are:<\/p>\n\n\n\n
- TTF (India)<\/a><\/li>
- The Hotel Show Dubai<\/a><\/li>
- International Tourism and Travel Show<\/a><\/li>
- Vancouver International Travel Expo<\/a><\/li>
- ITB Berlin<\/a><\/li>
- OTM (India)<\/a><\/li>
- SATTE (India)<\/a><\/li><\/ol>\n\n\n\n
Difference Between Traditional Marketing and Digital Marketing<\/h2>\n\n\n\n
Digital marketing has the potential to reach a wider audience, but when it comes to personal approach, nothing can beat traditional hotel marketing strategies. <\/p>\n\n\n\n
For instance, there are many remote tourist destinations that have network connectivity issues or no internet connection. Finding hotels online in such places is difficult.<\/p>\n\n\n\n
This is where traditional marketing practices for hotels come into picture. With billboards, flyers, and signboards, hoteliers can easily guide tourists towards their property.<\/p>\n\n\n\n
Additionally, if we talk about digital marketing, it captures the young guest segment- millennials and GenZ. However, travellers that are above this age group (40+), still prefer to go the old school way. And to garner their attention, traditional marketing strategies are the perfect solution.<\/p>\n\n\n\n
Traditional marketing and digital marketing both have their set of pros and cons. Instead of comparing them, I would suggest you create a marketing plan combining both types of strategies for better results.<\/p>\n\n\n\n<\/a><\/span>
- \n
- Print media marketing<\/a><\/li>\n
- Outdoor marketing<\/a><\/li>\n
- Telemarketing<\/a><\/li>\n
- Vocal marketing<\/a><\/li>\n
- Face-to-face meetings<\/a><\/li>\n
- Travel fests and marts<\/a><\/li>\n<\/ul>\n
- Difference between traditional marketing and digital marketing<\/a><\/li>\n
- FAQs<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n
Traditional Marketing Strategies for Hotels<\/h2>\n\n\n\n
Although there are various traditional approaches to hotel marketing, not each of them will work for you. I am listing 6 popular ones here. You can try them and see which strategies are best for your hotel.<\/p>\n\n\n\n
1. Print Media Marketing<\/h3>\n\n\n\n
Print media marketing is one of the oldest ways of marketing that has been around since 1450. Yes, it’s that old!<\/p>\n\n\n\n
It includes various activities such as advertising in newspapers, travel and hospitality magazines, brochures, and flyers.<\/p>\n\n\n\n
As a matter of fact, travel and hospitality magazines had their own craze, as it gave guests a glimpse of some amazing hotels around the world.<\/p>\n\n\n\n
It was very simple: A writer from a famous magazine would stay at the property, experience the services, interview the hotelier, and s\/he would pen down an elaborated article about the hotel.<\/p>\n\n\n\n
Featured hotels would collaborate with the magazines and offer discount coupons to the readers.<\/p>\n\n\n\n
Interesting, isn\u2019t it?<\/p>\n\n\n\n
You can try this strategy for your hotel. Trust me, it works.<\/p>\n\n\n\n
2. Outdoor Marketing<\/h3>\n\n\n\n
As the name suggests, outdoor marketing is a strategy that is useful in reaching out to customers that are away from home. In other words, it basically targets travellers and motorists.<\/p>\n\n\n\n
Let me explain in detail. I live in Lonavala, which is a famous tourist destination in India known for its picturesque view during monsoons. <\/p>\n\n\n\n
The town is located around one of the busiest highways. So, the hoteliers have put up billboards and lamp posts along the entire route for promoting their property. <\/p>\n\n\n\n
Result? Maximum visibility among guests. Although it is a traditional hotel marketing strategy, it can benefit you in the long run.<\/p>\n\n\n
\nHoarding along the roadside to maximize visibility <\/figcaption><\/figure>\n<\/div>\n\n\n 3. Telemarketing<\/h3>\n\n\n\n
Telemarketing basically involves capturing guests\u2019 attention with cold-calling and SMS. It\u2019s quite a challenging way of marketing as it is difficult to convince guests over a voice or text.<\/p>\n\n\n\n
But the success rate of conversion over cold-calling is merely 5-10%. It’s easy to make sales if you can convince guests over a voice or text. <\/p>\n\n\n\n
First of all, guests do call back (if they are looking to spend a vacation in your town), or give a heads up if your pitch is convincing enough to make them book a stay with you.<\/p>\n\n\n\n
4. Vocal Marketing<\/h3>\n\n\n\n
Vocal marketing is what we generally refer to as \u2018word of mouth marketing (WOM)<\/a>\u2019. As the name suggests, it is promoting your property to the guests, via other guests.<\/p>\n\n\n\n
It\u2019s simple. A guest having an amazing stay at your property will refer you to his contacts. <\/p>\n\n\n\n
However, WOM can lead to negative marketing if guests don\u2019t get a good experience.<\/p>\n\n\n\n
Meaning, it is entirely dependent on the kind of guest satisfaction you provide.<\/p>\n\n\n\n
5. Face to Face Meetings<\/h3>\n\n\n\n
The hospitality industry is all about professionalism. Let me share a scenario.<\/p>\n\n\n\n
A sales personnel from your hotel suits up in a pair of formals, meets with the potential guest, shares his business card, brochure, and pitches about your property confidently.<\/p>\n\n\n\n
Sounds good, right? <\/p>\n\n\n\n
On a personal note, I find face to face meetings way better. You can club it with telemarketing to fix up a meeting with the guests. In that way, it would develop reliability among guests towards your hotel.<\/p>\n\n\n\n
This strategy is more successful in approaching corporate guests<\/a>.<\/p>\n\n\n\n
6. Travel Fests and Marts<\/h3>\n\n\n\n
Travel fests are one of the classic platforms for hoteliers to connect with a wider audience and promote their property. They are also known as trade fairs, travel marts, and holiday expo. <\/p>\n\n\n\n
It doesn\u2019t matter whether you enter as a participant or an attendee, you will end up increasing your connections. <\/p>\n\n\n\n
Travel marts are not only for hotels; varied hospitality businesses such as PMS providers, aggregators, and travel agencies also join in.<\/p>\n\n\n\n
It is one such traditional hotel marketing strategy that can never go out of fashion.<\/p>\n\n\n\n
Some of the famous travel fairs in the world are:<\/p>\n\n\n\n
- TTF (India)<\/a><\/li>
- The Hotel Show Dubai<\/a><\/li>
- International Tourism and Travel Show<\/a><\/li>
- Vancouver International Travel Expo<\/a><\/li>
- ITB Berlin<\/a><\/li>
- OTM (India)<\/a><\/li>
- SATTE (India)<\/a><\/li><\/ol>\n\n\n\n
Difference Between Traditional Marketing and Digital Marketing<\/h2>\n\n\n\n
Digital marketing has the potential to reach a wider audience, but when it comes to personal approach, nothing can beat traditional hotel marketing strategies. <\/p>\n\n\n\n
For instance, there are many remote tourist destinations that have network connectivity issues or no internet connection. Finding hotels online in such places is difficult.<\/p>\n\n\n\n
This is where traditional marketing practices for hotels come into picture. With billboards, flyers, and signboards, hoteliers can easily guide tourists towards their property.<\/p>\n\n\n\n
Additionally, if we talk about digital marketing, it captures the young guest segment- millennials and GenZ. However, travellers that are above this age group (40+), still prefer to go the old school way. And to garner their attention, traditional marketing strategies are the perfect solution.<\/p>\n\n\n\n
Traditional marketing and digital marketing both have their set of pros and cons. Instead of comparing them, I would suggest you create a marketing plan combining both types of strategies for better results.<\/p>\n\n\n\n
<\/a><\/span> - The Hotel Show Dubai<\/a><\/li>
- Outdoor marketing<\/a><\/li>\n
![\"Advertising](\"https:\/\/www.ezeeabsolute.com\/blog\/wp-content\/uploads\/2021\/07\/Advertising-along-side-highway-1024x560.jpg\")
![\"Result-driven](\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/15490dc6-a2c2-4985-9b83-060c16099f6d.png\")
<\/a><\/span>