{"id":10064,"date":"2021-07-15T12:28:45","date_gmt":"2021-07-15T12:28:45","guid":{"rendered":"https:\/\/www.ezeeabsolute.com\/blog\/?p=10064"},"modified":"2022-12-20T06:52:23","modified_gmt":"2022-12-20T06:52:23","slug":"hotel-video-marketing","status":"publish","type":"post","link":"https:\/\/www.ezeeabsolute.com\/blog\/hotel-video-marketing\/","title":{"rendered":"Best in Class Tips for Your Hotel Video Marketing Campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The first thing that came to my mind when I referred to this topic is <em>\u201cDon\u2019t Blink\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On September 7, 2016, Apple launched their latest iPhone and Apple Watch. But this time, the world legitimately lost all chill not only because of the gadgets but also for a 107 seconds ad named <em>Don\u2019t Blink<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I kid you not, \u2018Don\u2019t Blink\u2019 is one of the finest marketing videos to date. It is a sheer masterclass of words and a percussion-heavy soundtrack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Into the bargain, the video went viral with people in awe of Apple&#8217;s marketing teams. The video is just one of those great examples that shows the power of marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re into video marketing but don\u2019t have enough resources to create high-quality videos, this is a great example to learn from. It clearly demonstrates that \u201cless is more\u201d is still in the game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further, in this blog, I will touch upon some of the effective video marketing strategies. You can use this as a guide and create videos that make an impact.<\/p>\n\n\n\n<div class=\"tableIndexcontainer\">\n<h4 align=\"center\">Table of Content<\/h4>\n<ol class=\"tableIndex\">\n<li><a href=\"#videomarketing\">What is Video Marketing?<\/a><\/li>\n<li><a href=\"#strategies\">Why Do Hotels Need Strong Video Marketing Strategies?<\/a><\/li>\n<li><a href=\"#tips\">Top Hotel Video Marketing Tips That Actually Work<\/a><\/li>\n<ul>\n<li><a href=\"#Prerequisites\">Prerequisites<\/a><\/li>\n<li><a href=\"#Content\">Content<\/a><\/li>\n<li><a href=\"#Production\">Production<\/a><\/li>\n<li><a href=\"#Promotion\">Promotion<\/a><\/li>\n<li><a href=\"#Analysis\">Analysis<\/a><\/li>\n<li><a href=\"#BrowniePoints\">Brownie Points<\/a><\/li>\n<\/ul>\n<li><a href=\"#360andVR\">Try 360 and Virtual Reality Videos<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"videomarketing\"><strong>What is Video Marketing?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video marketing is a strategy to promote a brand or offering on digital channels by adding engaging video into marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach of raising awareness, creating engagement, and driving sales have become so popular that it\u2019s a must-have skill for all marketers today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategies\"><strong>Why Do Hotels Need Strong Video Marketing Strategies?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before I answer why video marketing is a must for hotels, let me set the right tone with some stats. Because numbers don\u2019t lie!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">wyzowl<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>93% of marketers who use video say that it\u2019s an important part of their marketing strategy.<\/li><li>84% of people say that they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video.<\/li><li>In 2018, people watched an average of 1.5 hours per day of online video. In 2021, this has risen to an average of over 2.5 hours per day.<\/li><li>85% of people would like to see more videos from brands in 2021.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These stats speak volumes about the need for video marketing. When there\u2019s already so much happening, it\u2019s not wise for a hotel to overlook this opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talking about the strategies, it is highly critical for a hotel. Because video marketing isn\u2019t just about recording, editing, and publishing; there are a lot of other activities that go behind the scenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to hit the jackpot with your marketing videos, you need to lay down a roadmap \u2014 right from ideation to release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like the famous American baseball player, Yogi Berra once said, <em>\u201cIf you don&#8217;t know where you are going, you&#8217;ll end up someplace else.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>Top Hotel Video Marketing Tips That Actually Work<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have learned almost everything about video marketing for hotels, let me help you with some top-notch tips to get a better hold of it.\u00a0<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Word to the wise: No matter what strategy you use, the secret to getting better results is consistency and patience. Make sure you stay put and produce relevant content for your hotel marketing campaigns.&nbsp;<\/em><\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Prerequisites\"><strong>1.<\/strong>&nbsp;<strong>Prerequisites<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Choose the right platform<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are various online platforms where you can upload\/publish videos; however, not every platform is going to deliver the results you\u2019re seeking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, the first and foremost thing you must do, as a part of your hotel video marketing strategies, is to determine suitable platforms.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Example: Vimeo and LinkedIn are great platforms without a doubt. But they might not be suitable for your hotel marketing videos. While Instagram, YouTube, and Facebook are more likely to drive engagement.<\/em><\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Further, there\u2019s one thing you can consider to determine the most suitable platform which I have explained in the very next point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Perform an in-depth analysis of your target audience<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before you get started with hotel marketing videos, you should be aware of your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me help you understand with an example.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Example: Hotel Escapade is a very well-known accommodation provider for those who seek adventure activities. Lately, the hotel decided to roll out a video to attract people to their property. Now, whom they should target? Baby boomers? Or, millennials and Gen Z? The answer is, of course, the latter.<\/em><\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Hence, it is important to understand <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-guest-segmentation\/?utm_source=VideoMarketing&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">guest segments<\/a>, their interests, booking or traveling patterns, and everything in between. This will help you determine whom you should target and who is more likely to book a stay with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over and above, this analysis will help you learn where your target audience is spending most of their time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use surveys to reveal guests\u2019 true opinions<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways to analyze your audience. But one more method I highly recommend is by conducting a survey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No doubt, there are gazillion tools to gather data points, but information gathered from surveys provides a different level of valuable insight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Content\"><strong>2.<\/strong>&nbsp;<strong>Content<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Generate ideas with thought-shower sessions<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We all have heard the phrase, \u201ccontent is king\u201d. But is every type of content eligible to be a contender for the throne?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is NO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To produce content that is worthy of a king, there\u2019s a lot of brainstorming or creative approaches required. Therefore, hotel marketers must conduct discussions and brainstorming sessions. Also, invite staff from other departments to get more ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not to mention, keep an open mind and welcome even the strangest hotel video marketing ideas. Because at the generation stage, the quantity of ideas holds more importance than the quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you get a whole bunch of them, start tweaking and adjusting to create the best content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Invest enough time and effort into scripting<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I am sure you all have seen those ads on TV where a company invests millions of dollars, but they end up becoming a flop. Why? Because of a poor script, they fail to align and deliver the brand message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re producing marketing videos, you have to be extra sincere about the script &#8211; make it effective, full of impact, and engaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me remind you again &#8211; less is more. You don\u2019t need a whole bunch of fancy elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather, put your scripting hat on and come up with something that people can connect to.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Explore different types of videos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Videos are made to capture the attention of people for a longer duration than any other advertising medium. Therefore, marketers need to tap into different types of videos to better understand what works and what doesn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you produce different types of videos, you target various audience segments. That way, you get to promote your business more dynamically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, what are the kinds of videos you can try? There are many; however, in the beginning, try to keep things minimal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some video types for your reference:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Explainer<\/li><li>Product demonstration<\/li><li>Hotel culture<\/li><li>Behind-the-scenes<\/li><li>Guest testimonial<\/li><li>Employee portrait\/appreciation<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Production\"><strong>3.<\/strong>&nbsp;<strong>Production<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create an intriguing intro<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When the content is decided and a proper plan is laid down, the next thing you should work on is to make the intro of the video intriguing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is it important? Because it allows you to show what your company does without boring your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over and above, with an intro, you not only inform the audience about you but also leave them wanting more.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Note: The first 10 seconds of your video plays an important role. During that, people decide whether to abandon or watch the rest of the video.<\/em><\/strong><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Produce high-quality videos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quality also makes a great impact on your hotel marketing videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get into your viewers\u2019 shoes and ask yourself, would you stick around to a video that is pixelated or blurry (or in general, of poor quality)?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am sure you\u2019re getting the point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hence, when you produce marketing videos for your hotel, ensure that it is great looking and professional. High-quality videos let your viewers perceive your hotel and brand as successful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use the best tools possible<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To produce good-quality videos, hotels must also invest in tools. There are several video editing tools available in the market \u2014 both free and premium.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You just need to have a solid understanding of your requirements and see which video editing software suits your needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of my recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.adobe.com\/in\/products\/premiere.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Premiere Pro<\/a><\/li><li><a href=\"https:\/\/filmora.wondershare.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wondershare Filmora<\/a><\/li><li><a href=\"https:\/\/www.apple.com\/in\/final-cut-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Final Cut Pro<\/a><\/li><li><a href=\"https:\/\/www.adobe.com\/in\/products\/aftereffects.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe After Effects<\/a><\/li><li><a href=\"https:\/\/lumen5.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lumen 5<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Promotion\"><strong>4.<\/strong>&nbsp;<strong>Promotion<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Social media marketing<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to promotions, social media is one of the indispensable aspects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your video is published, make sure you\u2019re extensible in promoting it on every relevant social media platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there are certain things you should keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Decide the right platform<\/li><li>Convert your video according to each platform\u2019s resolution<\/li><li>Select the type of video you should promote<\/li><li>Use relevant hashtags<\/li><li>Make sure the caption is catchy<\/li><li>Analyze your video performance<\/li><li>Make changes\/Improve based on your analysis<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We have an in-depth blog on <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/hotel-social-media-marketing\/?utm_source=VideoMarketing&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing for hotels<\/a>. You can have a look and implement any strategy for your hotel marketing video promotion.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d99a7e78-a174-4f5e-82c5-bc5c5a24bdd7\"><span class=\"hs-cta-node hs-cta-d99a7e78-a174-4f5e-82c5-bc5c5a24bdd7\" id=\"hs-cta-d99a7e78-a174-4f5e-82c5-bc5c5a24bdd7\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/d99a7e78-a174-4f5e-82c5-bc5c5a24bdd7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-d99a7e78-a174-4f5e-82c5-bc5c5a24bdd7\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/d99a7e78-a174-4f5e-82c5-bc5c5a24bdd7.png\" alt=\"Download FREE Social Media Post Templates\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, 'd99a7e78-a174-4f5e-82c5-bc5c5a24bdd7', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Paid advertisements<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Online paid ads are also a great way to reach your hotel marketing video to a wider audience. Not to mention, it works faster than organic approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason paid ads are so impactful is that you can define a lot of aspects (such as demographics, and geographical location). The more you fine-tune these aspects, the higher your chances of getting better engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Influencer collaboration<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ezeeabsolute.com\/blog\/influencer-marketing-for-hotels\/?utm_source=VideoMarketing&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer marketing<\/a>, at present, is growing rapidly. As people are consuming a lot of content created by influencers, it\u2019s not a bad idea to bet on this segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All you have to do is find the right influencer\/content creator from the hospitality domain, check his\/her engagements and if it suits you, ask for a collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, collaboration could be both monetary and non-monetary. That completely depends on you.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Example: You can ask an influencer to share your video with his audience. Or, you can rather, choose to feature him\/her on your video. There are plenty of ways to go about it.<\/em><\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Analysis\"><strong>5.<\/strong>&nbsp;<strong>Analysis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding and analysing metrics are critical for marketers to enhance their promotional game. When conducting an in-depth analysis of your hotel marketing videos, you get a clear picture of how the content is performing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the things to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check view-through rate (VTR), number of people who viewed your video ad after seeing it.<\/li><li>Keep track of the click-through rate (CTR), which is the number of clicks your ad receives divided by impressions.<\/li><li>Take a look at the watch time as well. It is basically how much the video has been seen by the audience.<\/li><li>If your video is on YouTube, do check the analytics there as well. YouTube analytics let you monitor the performance of your channels, videos, and claimed content with all the necessary metrics and reports.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"BrowniePoints\"><strong>6.<\/strong>&nbsp;<strong>Brownie Points<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While all the above tips are legitimate and will help you extensively boost your video marketing game, I also want to add some recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following are the types of videos you can try to reap maximum benefit.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create <em>\u201ca day in the life of a\u201d<\/em> videos. Wondering what exactly it is? It is that genre of video marketing where you walk your viewers through the day of someone.<\/li><\/ul>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Example: You create a video \u201ca day in the life of a housekeeping manager\u201d. Here, you can show each and everything around the manager\u2019s work \u2014 from the moment s\/he walks into the hotel to the moment s\/he signs off for the day.<\/em><\/strong><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li>Vlogging is also a fantastic way to engage with your audience. Further, according to a <a href=\"https:\/\/vloggingpro.com\/vlogging-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, over 44% of internet users watch vlogs every single month. I am sure it shows how effective this form of video marketing is.<\/li><li>Interviews\/podcast is one of the hottest video marketing strategies and its popularity is supremely high.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Initially, a podcast was about online audio broadcast. However, today, it is in the form of a video. And despite that, these types of videos do away with the visual element to focus more on the content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"360andVR\"><strong>Honourable Mention: Try 360 and Virtual Reality Videos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many hotels around the world are using 360 and VR content to <a href=\"https:\/\/www.ezeeabsolute.com\/blog\/increase-direct-hotel-bookings\/?utm_source=VideoMarketing&amp;utm_medium=blog&amp;utm_campaign=eABlog\" target=\"_blank\" rel=\"noreferrer noopener\">boost direct bookings<\/a> and online engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, if you aren\u2019t aware of 360 and VR videos, these are videos captured using specialist omnidirectional cameras. Not to mention, both the terms are essentially interchangeable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are these sorts of video marketing effective?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me answer that with some stats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>According to a <a href=\"https:\/\/vstream.ie\/360-vr-video-for-hotel\/?cli_action=1626091299.803\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, ever since the Radisson Hotel chain has introduced virtual tours, it has achieved a 135% increase in online revenue amounting to $7,200 per hotel per month.<\/li><li>The same report also suggests that West Hotels by Hilton received over 250,000 views and witnessed a 7% increase in room bookings with the help of 360 videos. And all of it within 12 months.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">360 and VR videos are becoming popular. People are extensively inclined towards this type of content. Therefore, if your hotel isn\u2019t utilising it, then it\u2019s certainly lagging behind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let me know in the comments if would want to read a dedicated article on 360 and VR videos for hotels.&nbsp;<\/em><\/p>\n\n\n<div class=\"conclusionSection\">\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Video marketing isn\u2019t a new concept; however, hotels weren\u2019t aware of the impact it could make on their marketing efforts.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But with time and the rate at which digitalisation is transforming, it is becoming important for hospitality establishments to grab every opportunity. For hotels to stay profitable in this ever-competitive industry, they must turn to the latest trends and try to come up with legit hotel video marketing ideas.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Video marketing in the hospitality industry is here to stay and hotels must get their hands on it to reap maximum benefit.<\/p>\n<\/div>\n<p><!-- wp:html --><br>\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bc43fce5-6f60-4fbc-8a49-73fabfcdffa8\"><span class=\"hs-cta-node hs-cta-bc43fce5-6f60-4fbc-8a49-73fabfcdffa8\" id=\"hs-cta-bc43fce5-6f60-4fbc-8a49-73fabfcdffa8\"><!--[if lte IE 8]>\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/502973\/bc43fce5-6f60-4fbc-8a49-73fabfcdffa8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-bc43fce5-6f60-4fbc-8a49-73fabfcdffa8\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/502973\/bc43fce5-6f60-4fbc-8a49-73fabfcdffa8.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(502973, 'bc43fce5-6f60-4fbc-8a49-73fabfcdffa8', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><br>\n<!-- \/wp:html --><\/p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A video is more captivating, memorable, and impactful than other digital mediums. But how can hotels use it for their benefit? Read on to learn more.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":10083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[44,555,554],"hashtags":[],"class_list":["post-10064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-hotel-marketing","tag-hotel-video-marketing","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nail Your Hotel Video Marketing Campaigns With These Tips<\/title>\n<meta name=\"description\" content=\"Want to connect on an emotional level with your guests? Video marketing is what you need. 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