How? 

Let’s find out…

What is the difference between a hotel and hostel?

Hostels differ from hotels in several aspects like operations, room type, and USPs. I have listed 7 such major factors here which will help you understand the difference between hotel and hostel. 

1. Experience

One of the prime aspects that demarcates hostels from hotels is ‘Experience’.

In fact, the kind of aesthetic experience hostels provide is the reason for their exponential growth. You know the excitement of meeting strangers, learning about their culture and life stories, engaging in adrenaline pumping activities, sharing rooms with new friends; such experiences attract solo travelers at the hostel.

On the other hand, hotels have always been known for providing guests with comfortable and hassle-free stay. Moreover, guests opting for them look for the best services and luxury facilities (swimming pool, room service, recreational activities).

2. USPs

It’s true that USPs (unique selling points) do help in capturing the guests’ attention. Basically, they help you carve out a niche amongst your target audience. 

Some of the commonly found USPs in the hotels are:

• Food quality
• Comfortable rooms
• Recreational activities (bar, spa, gaming lounge and others)
• Room service
• Multi-cuisine restaurant

Meanwhile, hostels have an entirely different set of USPs which are:

• Ravishing locations
• Community gathering activities (bonfire, adventure sports, barbeque nights)
• Quirky ambience
• Pocket-friendly rates
• Exquisite experience
• Location

Checkout this post from one of my favorite hostels – Zostel. See, how beautifully have have promoted their location with this Instagram post.

View this post on Instagram

A post shared by Zostel (@zostel)

3. Target audience

The hospitality industry caters to various guest segments such as corporates, solo travelers, GITs (Group Inclusive Tours). Since hotels are omnifarious, all kinds of travelers can book them.  

Hostels on other hand are opted for a lively experience and meeting new people. That’s why they are majorly preferred by millennials and GenZ. In fact,many international travelers book their stay in hostels rather than hotels.

The target audience of hostels are:

1. Solo travelers (Nomads, explorers, wanderers, hippies)
2. Backpacking enthusiasts
3. Students
4. Group of young people attending any events or fests
5. Foreigners

4. Room type

Another major difference between hotel and hostel is the type of rooms they offer. 

In hostels, dormitories are the primary room category. These dorms have four to ten bunk beds in one room, which serves the core purpose of hostel living.

View this post on Instagram

A post shared by Zostel (@zostel)

However, the concept of shared stay affects the privacy of guests, making them opt for hotels.

Talking about hotels, they have varied room categories, ranging from budget to luxury. Depending on their budget, purpose, and required facilities they can book suitable room types.

5. Tariff structure

The tariffs offered to guests are on a per bed basis, unlike hotels where the rates are charged for the entire room even if it is a solo traveler. 

Hotel room tariffs are calculated on the basis of room types, star categories, and services.  For example, a budget hotel would offer a tariff of ₹1500 for its base room category, while a luxury one would have a rack rate of ₹8000. 

6. Operational structure

The tariff difference between hotel and hostel, is a reflection of the services guests avail at both properties. As compared to hostels, hotels need to invest more in streamlining and managing their operations. 

Why?

Because, guests book hotels for their services. Be it in-room dining, housekeeping, or maintenance; one phone call is all it takes to avail any services.

Due to low staff count, hostels provide limited services. But this does not stop them from giving an option of self service. 

Guests have to do their own tasks, such as carrying luggage to their respective dorms, cooking meals, and cleaning the kitchen after the same.

7. Marketing strategies

It’s no secret that your content drives SEO. A cocktail of right keywords and engaging content delivered to the correct audience is necessary.

As hotels and hostels have different guest segments, their marketing strategies also differ. The former’s focus is on promoting the facilities, while the latter one markets aesthetic experiences. 

The difference between hotel and hostel can be seen even in their offline marketing. Travel agents are the best source of offline bookings for hotels.

Talking about hostels, they partner with local vendors to facilitate bookings. Those are activity providers, local transport facilitators (cab or bus), restaurants, and many more. Apart from that, event planners do help hostels in fetching more guests.

The post 7 Clear and Logical Differences Between Hotels and Hostels appeared first on eZee Absolute.

You should understand that a hostel business varies considerably from hotels. While you can say that the hotel business is pretty much straightforward (providing accommodation with maybe a few services), a hostel on the other hand cannot survive by just offering accommodation. 

Of course, the hostel target market is altogether different than a hotel, and hence additional requirements and tactics for hostel marketing as well. 

Here are the 9 best hostel promotion ideas to make your business thrive

Your hostel is a product and a brand in itself. Running a hostel is like running a media agency where your online presence or your brand is equally important as your product, i.e your hostel. 

These tips and techniques will not only increase your hostel’s visibility but will also make you a preferable choice of travelers coming to your city. 

Go through them, implement those, analyze the results and decide whether you want to scale the strategy or kill it. 

1. Register on relevant OTAs

The first thing to do if you have a hostel is to get listed on relevant online travel agents (OTAs). And when I say relevant, I mean those sites from where you can acquire guests you want to welcome. For hostels especially, it is advisable to register on niche OTAs that cater to hostel bookings.

Most of the hostels don’t consider this as a factor in hostel marketing. But believe me, your presence on these booking sites will give you amazing credibility.

Sites like HostelWorld, Dorms.com, Bedbooker, Hostelbookers.com, etc are the most popular ones in the hostel industry. These sites will give your hostel an outreach to millions of unique viewers, and eventually get you more bookings from travelers and backpackers alike. 

Moreover, the more OTA connections you have for your hostel, the better. You’ll have greater visibility to the maximum of your audience which will land you more bookings.

2. Get a professional hostel website with SEO

The quicker you understand the importance of a website in your hostel business, the better your hostel will perform. 

You see, technically, your website is the first and the only marketing tool that you own. 

So it can be used the way you want. All other platforms that you are present on; social media, OTAs, or anything else, are constantly changing. Therefore, your website must be the flagship of all your online marketing efforts. Treat your website accordingly – always! It can be the most effective hostel marketing strategy if executed well. 

Now when you design your hostel website, don’t stick to the old ways of content marketing. Perform good SEO and add appropriate keywords so that your efforts in designing a website provide you with good returns.

SEO will make your website visible and rank on the search engines. Further, local SEO plays an important role in boosting your hostel bookings. We have a blog post for tips on SEO for hotels, which works effectively for hostel websites as well. Here are some of the best ways to do hostel website SEO. 

In the end, don’t miss getting listed as a Google My Business. This will make your hostel visible when people search for hostels in your region. Viewers will be able to find your website with proper contact information about your business.

If you’re a hostel chain, then list each of your locations as a Google My Business, similar to what goStops has done.

3. Run Ads on Google and Facebook

If you have some budget, then running ads on Google and Facebook is said to be one of the most effective ways to promote your hostel. Your website can be the base of these ads because you’d want searchers to land on your website after clicking on the ads. 

However, we recommend integrating your website with a booking engine, which will let your visitors book with you directly from the website. 

Google Ads – Apart from regular search and display ads, Google offers a great way for accommodation providers to increase their direct bookings. That is – Google Hotel Ads. These ads will be a part of your Google Business Listing once you enroll with them, and help the searchers book with you directly. Though, keep in mind that you can enroll for Google Hotel Ads only with Google’s authorized integration partners.  

Facebook Ads – Using Facebook Ads, you can easily promote your Facebook page, posts, and even your hostel website to the relevant audience. 

Apart from all this, you also have the option to run REMARKETING ADS, which is a beneficial technique to promote your hostel. These ads follow your website visitors after they leave your website without performing any action. This way, you will be in their mind frequently, and they’ll come and book with you through the attractive discounts or deals you offer in the ads.

4. Give importance to social media

Social media is the need of the hour. Any hostel marketing plan (or any business marketing for that matter) is incomplete without engaging on social media. With the incredible advantages that it has, it is an indispensable part of hostel promotion. 

Social media is now 95% of the internet! 

For beginners; you can start by creating an account and a page on Facebook, Instagram, Twitter, and Pinterest. Gradually, identify and reach your target audience, build your brand there, tell your story, and develop a connection with your audience.

Social media is a great way to interact with guests and give them the personal touch that they look for. The best part here is that there are no third-party fees involved. Social media for this segment of the industry is somewhat similar to that of social media marketing for hotels.

People often take pictures while traveling. Use these as a marketing strategy.

For example, set up a nice picture-taking spot (selfie spot?) in your hostel lobby with your name and the city you are located in. Then, run a contest offering a free night stay to the most creative photo with your hostel tagged! Done! You reach a lot of people this way.

Beyond all this, don’t forget videos. Visuals have received more engagement and interaction since always. Shoot videos of the happenings at your hostel, the events you organize, and everything that may show the experience you’re providing.

Check out how Zostel, India’s largest backpacker hostel chain, and eZee’s happy customers since the beginning is killing it on social media.

We have a blog post on the best hotel Instagram ideas, which work amazingly well for hostels too.

It is like a dream to generate traffic through social media. Know your audience, talk to them in your own way and focus on the channel that works for you!

5. Organize events to develop community and guest interaction

There has been an outburst in travelers going around solo and more importantly meeting like-minded people. This can be a great advantage in promoting your hostel.

Cross promotional tactics

They are a good way to attract local businesses and be of mutual benefit to each other’s business. Hostellers coming to you want to explore the city, eat authentic food, have community-oriented, local, and cultural experiences, buy local stuff, etc. So keeping flyers or visiting cards of people who are willing to cross-promote your hostel to their customers is a good idea to market your hostel.

Showing a local presence and effective community interaction builds a good reputation. People will note this and will recommend your hostel to fellow mates. So, local connections and the word of mouth publicity become an important tool for your marketing.

Organize events

Using such tie-ups, you can organize events like cycling expeditions, tree plantations, food-tasting tours, slum tours, and city tours to attract guests and give them a flavor of the local city.

Hostels like Zostel and The Hosteller regularly host such events as cycling tours, treks, and out-of-city tours to provide a unique experience to their guests. Check it out:

Give details of such events on your social pages. This is very important to let your brand make its name in the minds of travelers. Besides this, you can also keep some things on your premises to let your guests engage with each other. 

For example, keep a canvas for them to paint and offer it as a takeaway at a nominal price. Keep small pots with plants for travelers to take back home. Or keep a guitar in the lobby for music lovers and some pets for pet lovers. Keep a game zone or a recreational room where guests can play a few games. A bookshelf is also a great idea for solo travelers.

6. Associate with industry influencers

For those of you who do not know the power of influencer marketing and blogging, let me tell you that blogging is a revolution in the hospitality industry. As we talk about hostel marketing strategies, blogging should be used in the best possible way.

So how does this work? Simple. Offer these bloggers (influencers) a free stay at your hostel. Trust me, the returns are immense.

They are travelers and writers with a good number of followers or are building up the same; they can promote your hostel after a stay. They’ll give you a review on various platforms like their own website or blog and social platforms so that your hostel reaches to maximum audience.

It is not about quantity, it is about quality. Keep that in mind! Invite bloggers and even accept their requests for free stays. Have a clear guidelines to work with bloggers and influencers so that both parties are mutually benefited.

Zostel recently did a video with Shivya Nath (The Shooting Star), a famous travel blogger from India who has been on the road for almost a decade. They also shot an episode with Savi Sharma, an Indian novelist.

If you don’t have a budget to tie up with influencers, then set up your own blog on your hostel website. I’d say, do it even if you have a budget for influencer marketing. It will help you big time in your website’s SEO and even engage travelers with new information.

Zostel’s blogs are a delight to read, filled with advice and instructions on how to travel and the best places to visit near their locations.

7. Offer extra services

These days, “Hostelling” is not just limited to offering a stay in a dormitory. It is much, much more than that. The leading hostels in India at least have kept extra services as a part of their package. 

Apart from your regular services and offerings, consider offering a secondary service as a part of your hostel marketing. For example, offer a bike rental service, travel services, city tours, or trekking trips.

This will increase your word-of-mouth publicity and keep your hostel flag up even in the offseason. Make customized packages for city tours, local food tours, and such likes, and sell them on your website.

A few hostels like goStops also let travelers book experiences from their websites. 

8. Make the most of reviews

Reviews majorly pose as a decision-maker for your guests. Besides affecting your online reputation, they even affect your bookings. The industry is gradually realizing the importance of online reviews. And the sooner you do so too, the better it will be for your business. 

Focusing on hotel reviews and reputation management should be on your task list henceforth.

Collect as many reviews for your hostel as you can, and respond to them. Once your guests check out, ask them to give you feedback on Facebook, booking sites, and even Google. In turn, you can offer them some discounts the next time they visit. 

Besides, you can collect more reviews on TripAdvisor for free through the TripAdvisor Review Express Program. You can explore more about it here.

9. Expand into a hostel chain

If you’re an independent hostel, one of the most recommended hostel marketing strategies for you is to expand into a hostel chain. 

Once you’re all set in a city with one hostel, plan out properly how you can set up your brand in a different city. Treat yourself as a brand.

Start with finalizing a location for your next hostel. Decide on the basis of the type of experience you provide, the guests you welcome and the travelers a city gets. If you implement this one in the right way, it will work in the best way possible. 

Don’t take this job lightly. Take baby steps. One at a time. Ensure that you maintain the consistency in experiences you provide at all the locations. Perform the same promotion tips for all your hostels. This way, you will gradually emerge as a brand in the industry and among the millennials. 

Implemented well, we are sure these hostel marketing plans and tips will help you bring your hostel to great heights in terms of service and high conversion rates. If you want to see your hostel house full this season, you better get your head on straight to these strategies.

Along with your hostel promotion, we’d also like to give you the right hostel management tips. Our recommendation is to adopt an integrated hostel management system to manage every operation at your hostel. 

eZee’s end-to-end hostel software is already adopted by India’s leading hostels as well as many of hostels worldwide. With the best marketing tips in your hand, the only thing that remains is streamlining your operations.

Let us know in the comment section below what you think about these tips and how did they turn out for you!

The post 9 Effective Hostel Marketing Tips To Get More Bookings appeared first on eZee Absolute.