Top 9 Benefits of Using Revenue Management Software at Your Hotel

Revenue management is a burning topic in the hospitality industry. From the very get-go, it has been impacting the industry in various ways.

At present, revenue management systems are gaining a lot of traction. And why not? After all, there are a bunch of hotel revenue management software benefits.   

And in this article, I am going to talk about some of those aspects that make revenue management systems a great deal for hoteliers.

What is a Revenue Management System?

A hotel revenue management system is used to analyse various data such as internal data, market supply, and customer demand to optimize pricing and inventory. Simply put, it helps hoteliers in calculating the ideal rates for rooms and maximising the bottom line.

With time, revenue management systems have evolved tremendously. And amid all of it, artificial intelligence has made a major impact by automating most of the mundane tasks.

AI-powered revenue management systems now enable hoteliers to maximise revenue by selling rooms to the right guest, at the right time, at the right price and through the right distribution channel.

Benefits of Revenue Management Software

The revenue management segment in the hotel industry is quite vast. There are revenue managers, revenue management services, automated systems, and whatnot.

However, there are various misconceptions around. A significant number of hoteliers aren’t aware of the hotel revenue management software benefits.

For example, many hotels stick to revenue managers and never turn to an automated system. Which shouldn’t be the case.

A revenue management system should definitely be there in your hotel’s infrastructure. If you’re unsure, here are some of the top benefits of incorporating a revenue management tool.

1. Easily integrates with a property management system

One of the biggest benefits of using revenue management software is that it integrates with the property management systems (if not all, then at least almost all of them).

Now if you’re wondering how it is beneficial, let me explain.

Revenue management systems work on data. But, where this data is going to come from? You can either feed it manually (which I am sure nobody would like to do) or source it directly from your PMS.

This is when the real job of an RMS starts. And this brings me to the next point.

2. Let’s you analyse better and get an accurate matrix

A revenue management system gathers historical information on hotel rooms, rates, and revenue when integrated with a PMS.

Not just that, an RMS gathers all the required information when you get a new reservation.

Next up, the RMS analyses all the data and returns an accurate matrix of pricing recommendations based on the market and room type.

Furthermore, you also get a crystal clear view of all changes you need to make not only in terms of pricing but also target market and various other aspects.

No doubt, an RMS does all of it automatically; however, you can still choose to intervene and make changes to your hotel pricing. Just make sure, your analysis is apt and is in line with the hotel’s revenue forecasts.

3. Saves a lot of time

Automation is one of the prime hotel revenue management software benefits.

And without an inch of doubt, it saves time. End of story.

The amount of data that a hotel generates and is already there in the industry is immense. And for a human to analyse all of them and to make sense out of it, would take a LOT of time. Which doesn’t make any point.

Not just that, there are various other mundane tasks that actually don’t require any human involvement. But if you’re still engaged with them, then it’s pretty much a waste of time.

However, on the other hand, revenue management systems significantly cut down on the amount of time humans spend gathering data. Because of automation, everything is on hand ALWAYS.

4. Goes lighter on your wallet

Another benefit of adopting hotel revenue management software is that they are much more reasonable compared to hiring extra revenue managers (meaning, more manpower).

There are service providers that offer revenue management systems with amazing packages. And it is certainly worth it.

You can get all the tasks done on time without burning a hole in your pockets.

You can also refer to our hotel revenue management eBook for more clarity.

5. Provides revenue estimation

Automation, time and cost-saving, data gathering, etc. are just a few advantages of having a revenue management system. But did you know that it also provides hotels with revenue estimation?

Based on your pricing strategy, revenue management also helps you calculate the profit your hotel business is likely to make. Which in turn enables you to try out different strategies and estimate your profit margin.

6. Helps in market segmentation

Market segmentation in the hotel industry is grouping different types of guests and narrowing them down to better fulfil the needs and wants.

With a segmented market, hotels can tailor personalised marketing campaigns and thereby, attract more guests.

A hotel revenue management software also helps in this aspect. It collects a lot of guest data which is then used to segment and create guest personas.

7. Provides rate recommendations

Revenue management systems nowadays are equipped with technologies like artificial intelligence. Meaning, they use sophisticated algorithms to perform certain tasks.

Now, when a hotel revenue management software is fed with data such as past performance and current market data, the algorithms running in the background quickly and accurately recommend ideal room rates.

This is indeed one of the major advantages of revenue management systems.

If the same thing was to be done by a human, it would take a lot of time.

8. Does compset analysis

Most of the hoteliers think that every hotel next door is a competitor. However, that’s not the case.

It is important for hotels to know who their competitors are.

A hotel revenue management software helps hoteliers with just that. It not only lets you understand your competitors but also evaluate their services and products to strategize business growth.

Compset analysis is crucial in the hotel industry and with a robust system, the process of keeping an eye on your rivals gets easier.

9. Forecasts demand

Hotel demand forecasting is about predicting future demand over a defined period. It could be in terms of operation, finance or even revenue.  

With a revenue management system, you can manage all the aspects of revenue which is vital for hotels to stay profitable.

RMS already gets access to past and current data, therefore, it gets easier for the system to predict when consumer demand rises and falls. And this forecasting is supremely helpful when you are setting effective room rates to maximise your profit.

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